Your SEO Company Can Take Your Social Media Game To The Next Level
Los Angeles companies that have active social media accounts for their brand have tapped into a modern forum for advertising that can be of tremendous benefit. Through such channels as Facebook, YouTube, Twitter, and Instagram, you can notify your fans of new products and sales that you are having. But if you’re just sticking to a posting schedule set by your SEO company, then you could be doing more. Social media for business promotion offers a nearly endless menu of possibilities, Los Angeles.
Engage with Your Fans
When you sit down with your SEO company to talk about strategy for conquering your market, one of the topics you should go over is having at least one team member ready to handle social media interactions at all times. Social engagement is supposed to be back and forth, give and take. You’re trying to do all you can to get your followers to talk to you because this is a strong SEO signal. Google will tell you that social media doesn’t affect your ranking, not directly. But that doesn’t mean that you won’t get some recognition because your brand will be perceived as popular if people are always trying to engage with you.
The other reason you’ll want your SEO company to respond quickly to any fans that reach out is because it shows that you care and you value their feedback. You’ll be perceived as not just a faceless corporation. Your company will seem humanized if you answer directly whenever someone has a compliment or a complaint.
Social Media For Promotions and Contests
Everyone loves winning things, Los Angeles, and contests and promotions can be the ideal way for you to learn some more about your target audience. You can offer a product or service, but a person will only be eligible to win if they give you their email address and answer a couple of questions. This is essentially free marketing, and it instantly generates an email list for a newsletter and a way to get out further promotional news down the line. Try to be creative. Get your brand to be seen as fun.
Respond to Reviews
Reviews of your products and services online and on social media make a difference. Many people won’t go to a restaurant until they see how it’s reviewed on Yelp or Google. Some won’t buy a product on Amazon that has less than four stars. You can use your social media feeds to monitor what people are saying about your company and brand. If someone has a problem with one of your services or products, use your SEO company employee assigned to social media to address it. Try to correct the issue on the condition that the person who posted the poor review revises it. Again, this is a way for your fans to know that you care what they think and that you want them to get their money’s worth from you.
Social media can be for matters both frivolous and serious, but there is no denying that it can be one of the most essential tools in the arsenal of a business trying to make a name for themselves. Partner with an SEO company, Los Angeles, and let them take the helm for your social media accounts. Generating more engagement is the key to sales.