Your SEO Company Can Give Your Content A Facelift
Certain ideas are considered truisms for SEO, Los Angeles, and if you’re familiar with optimization strategies at all, you know what they are. Everyone harps on having the best content on your business website, for instance. “Best” is supposed to mean the most informative, the most engrossing, amusing, and stimulating. But there are a lot of blogs that still aren’t reaching their full potential. If you have an SEO company that is trying to optimize your site through starting a blog for you, they’re probably running into two problems. The first is that it’s a slow process. It could easily be upwards of six months before you start seeing noticeable ROI. The second is that many of the businesses for which an SEO company might be hired already have blogs, some with hundreds of articles posted on them. They just aren’t getting the number of views that the business is craving. What’s the solution?
Revitalizing Your Blog Posts
Strangely enough, some savvy SEO companies in Los Angeles have come up with a relatively simple solution that is paying significant dividends. Instead of creating new blogs, they are reworking the older ones. This is leading to more organic traffic and higher Google rankings. It sounds too good to be true, but it is possible. You have to be able to identify what blogs are worth optimizing.
On Which Blogs Should An SEO Company Concentrate?
The blogs you want to optimize should have the following criteria. They should have content that’s starting to rank with Google because of a target keyword. They should have a relevant keyword with good search volume. Finally, the content should not be in the current 1-5 results for that topic on Google. To identify such blogs, use the Google Webmaster Tools. Look at the Search Analytics, select Impressions and Positions, and then filter by Pages. This reveals all of the pages on the client site you are trying to optimize, ordered by the number of search impressions they get with Google, and their average search position. What you’re looking for are blogs that have a lot of impressions but a low search position. These are prime candidates for optimization.
The final step is to figure out which keywords are going to make these blogs rank and begin adding them liberally. You don’t want to keyword stuff, but there should be ample opportunity to insert them into the text where necessary. Some measure of trial and error will likely be required, but Los Angeles businesses that employ this tactic, either by using an SEO company or an in-house team, should see a substantial boost in page views and conversions if they do this correctly.