Why Your SEO Company Should Have Prior Experience With B2B Campaigns
Your Los Angeles SEO company is doubtless using Facebook for some of your advertising. It’s the rare company that isn’t focusing on it as one of the platforms through which some of your sales are going to come, regardless of what it is that you’re selling.
But if you’re running a B2B business model, then how you can your SEO company figure out which businesses to target? They don’t want to blow your ad budget by randomly selecting companies that they feel could become clients.
Proper Facebook B2B Targeting Methods
If your SEO company is systematic about creating their ads and using them strategically, then you have a higher chance of getting some engagement from them.
The first thing you need to understand is that B2B advertising differs from B2C in the sense of what you’re trying to get your targets to do. You’re not attempting to get businesses to come into your brick-and-mortar location, nor are you trying to get them to go to your website and buy individual products.
Therefore, your Los Angeles SEO company shouldn’t be thinking of crafting ads with those aims. In most cases, their ads should be geared toward trying to get businesses to buy from you in bulk or partner with you on a larger scale.
The first thing marketers will want to do in a B2B campaign is to avoid “reach” campaigns. These work for spreading a message far and wide to some unfamiliar prospects, but the technique is much better suited for B2C.
You’re also not going to want to use video views as a marketing objective. It’s hard to measure the value you get from those views, and for B2B advertising, you want concrete results.
So, How Should You Set Up Your Campaign?
To figure out what kind of ads are going to work best for a B2B campaign, think about the features of your ideal target. Maybe they’re going to have a specific job title, a particular financial status, and they’re going to be in charge of a company that has between 50 and 100 employees.
You can then input those features into the B2B Detailed Targeting area of Facebook Ads. It will make recommendations for how your ad should look based on the information that you have provided. It will also make possible recommendations as to individuals and companies that fit the profile.
Putting in as much detail as possible will allow your Los Angeles SEO company to craft an ad that is going to appeal to your target audience. You can also use a tool like the Agorapulse Facebook Ad Management feature to track any prospects who are sharing, liking, and otherwise responding to your ads.
Remember, B2B ads are aimed at different targets than B2C, and they’re not going to resemble each other much at all. Make sure that your SEO company understands this if you want a good shot at landing some high profile clients.