Why Website Speed is Important
Alright, you got a lovely website with nice animation, good content, and a couple of functionality. But do you think that’s good enough?
In addition to SEO and the appearance, your website should offer top-notch user experience. One of the first things your visitors would notice is your website’s speed. Needless to say, it should be fast.
In this article, our SEO company will briefly explain how website speed can affect your sales, search ranking, and online reputation.
Effects of Slow Website Speed
Slow website speed can create a negative “first impression”
When readers or customers open your site, your business instantly gets judged. If it loads fast, your site is considered professional and, most of all, reliable. On the other hand, a slow website is deemed to be unsafe and a waste of time.
Research shows that about 70% of shoppers online would never go back to a website they had trouble loading due to slow speed.
Customers always expect your website to be fast
Customers neither want slow Internet, nor do they tolerate slow-loading websites. While patience is a virtue, this concept doesn’t always apply online.
Studies show that over 40% of Internet users expect websites to load in 2 seconds. Another 40% said they’ll immediately leave a site if it still hasn’t loaded after 3 seconds.
Slow websites may cost your sales conversions
As discussed earlier, over 40% of Internet users would leave a website if it hasn’t loaded in 2 seconds. That means, if your site has 100,000 visitors each month, you’ll lose approximately 40,000 of them. These 40,000 visitors are potential customers or sales. In fact, Amazon found out that they could lose over $1 billion worth of annual sales if their site slows down by a second (again that’s 1 second).
Website speed may affect your ranking in search engines
For Google, they don’t only look into the relevance of your site’s pages, but they likewise consider its speed. Although your website’s speed does not weigh that much, it may eventually cost your website a bad impression.
How? Google may reduce the number of crawlers in your site if it’s slow. Few crawlers may mean lesser chances of your site getting noticed by Google. In effect, your chance of ranking high on the search results page is lesser.
Need some help optimizing your site?
As an expert SEO company Los Angeles Ca, Drive Traffic Media always aims to increase your site’s sales and traffic. We expect you to not settle for less and so do we. Contact us today at (949) 800-6990 and we’ll help establish your name in the online marketplace.