Why is Retargeting an Important Advertising Strategy?

Retargeting is digital advertising strategy in Los Angeles that allows advertisers to target people who have previously engaged with their website or brand. It involves showing ads to users who have interacted with a brand, such as visiting their website, adding products to their cart, or subscribing to their email list.

Retargeting is an essential tool for advertising because it allows businesses to stay top-of-mind with potential customers and increase the chances of conversion. Customers frequently need the much-needed push over the edge to avail of your product or service, and if you keep reminding them of everything you have to offer, they’re bound to give in eventually!

Here are a few reasons why retargeting is vital for advertising, as discussed by a PPC expert.

1. It Increases Brand Awareness

Retargeting helps keep a brand in front of potential customers who have already shown an interest in its products or services. You’ve probably seen this before when you’ve been searching for something–you Google crochet supplies and suddenly all the ads you see on Facebook are about crochet!

By consistently showing ads to users who have visited a website or engaged with a brand, retargeting helps increase brand awareness and familiarity. It increases the likelihood of them choosing you over your competitors. So, even if they hadn’t bought from you at first, they can eventually cave because you keep hanging around.

2. It Leads to Higher Conversion Rates

Retargeting campaigns have been shown to have higher conversion rates compared to other types of advertising. This is because retargeting targets people familiar with a brand, making them more likely to convert. Additionally, retargeting ads can be customized to show users the exact products they have viewed or added to their cart, boosting your chances at conversion.

3. It is Cost-Effective

Retargeting can be a cost-effective advertising strategy because it targets users who have already shown an interest in a brand. You’re not wasting time or money advertising your goods to someone who will never buy from you. Retargeting campaigns are more efficient than advertising that’s targeting a broader audience because the people you retarget only need one more good push to convert to paying customers.

4. It Improves Customer Engagement

Retargeting campaigns can be used to engage with potential customers at various stages of the sales funnel. For example, retargeting ads encourage users to sign up for a newsletter if they’re new to your business or offer discounts and incentives if they have already bought from you and are interested in buying more. By engaging with potential customers at different stages of the sales funnel, businesses can improve customer engagement and increase the chances of conversion.

5. It Helps with Brand Differentiation

Retargeting can also help businesses differentiate themselves from their competitors. By consistently showing ads to users who have engaged with a brand, retargeting helps create a more personalized and targeted advertising experience because you’re engaging them in the medium they’re comfortable in, directly addressing their pain points, and more. This can help businesses stand out from competitors that are not being as forward with themselves.

Conclusion

In conclusion, retargeting is an essential tool for advertising because it allows businesses to stay top-of-mind with potential customers, increase brand awareness and familiarity, improve conversion rates, engage with customers at different stages of the sales funnel, and differentiate themselves from competitors! Retargeting is a worthwhile investment, and businesses should implement it for their own marketing strategies to really get those customers coming in.

To do that, you need the expertise of a professional PPC company in Los Angeles to help you, and that’s where Drive Traffic Media steps in. With years of experience in the business, we can help you craft a retargeting campaign that will boost your sales. Contact us now at (949) 800-6990 or (310) 341-3939 to learn more.