Why HTML For SEO Shouldn’t Be Ignored
When Google says something, web designers and businesses should pay attention, Los Angeles. They might not ever reveal the exact details of their algorithm for making websites rank, but they hint at various ranking factors that matter more than others. If you have an SEO company for your business that’s running your website and social media accounts, they should be well versed in the most modern optimization techniques. That doesn’t mean, however, that you can’t take an interest as well. Google recently expressed that valid HTML matters in its algorithm. Let’s examine the likely reason for that, Los Angeles.
Why Accurate HTML Tags Matter
In its support pages, Google encourages publishers not to put invalid tags in the HTML head, like DIV and IMG. This applies to Javascript, for instance. Javascript comes out with code packages periodically that can be used to build websites and apps. Google also mentions plugins. These, of course, are add-ons that you can apply to common content management systems. When invalid tags are put in the HTML heads, it can cause problems within an operating system. One of the reasons to watch out for it, from an SEO standpoint, is because it affects crawl rate. You’re doubtless already aware that Google judges the speed of page loading and crawlability in its algorithm, so that’s one reason to be mindful of your HTML tags.
Another reason is because of compatibility. If you are coding or setting up your business website, and you want to ensure that your web pages are correctly rendered, your HTML needs to be valid. Google regards clean HTML as an insurance policy of sorts for your website. Pages will be rendered and loaded faster, and this is going to play a part in increasing your ranking.
A final reason for the creation of valid HTML is that it encourages positive user experience, which Google has said outright on several occasions that it values highly for ranking. They make a point of counting how many ads and pop-ups are on web pages, and they judge how mobile-friendly websites are. It can be inferred that HTML tags matter for that reason.
If you use an SEO company, Los Angeles, then they may already be aware of this notion. If they’re not, mention it to them. You want your HTML tags to be clear and valid for ease of usability by your site visitors, and also to help your site rank with Google.