Why Google Maps Is Important
Los Angeles businesses, if you are on the smaller side, then one of the smartest things that you can do is concentrate on local SEO. You need to make sure that you’re known in your immediate vicinity. A lot of your business is going to come from either those who live near you or those who are in your area and happen to be looking on their mobile devices for the services and products you provide. To that end, you need to make sure that you’re showing up on Google Maps. If you’re not, hire an SEO company that can help. Here are some of the most likely reasons why your business isn’t on Google Maps yet.
Google My Business
You’re responsible for setting up a Google My Business page. If you’ve been around for a while, then probably Google has added one for you already. What you need to do is find and claim that page, and make sure that all of the information there is accurate and up to date.
Consistency of Your Data
The Google algorithm will check all across the web to get as much information as it can about your business before it lists you on Google Maps. Because of that, you need to be sure that your details remain consistent across your website and all of the social media platforms where you have a presence. You want your address to be there, your phone and fax numbers, email addresses, and anything else that’s relevant.
Google Quality Guidelines
The other big reason that you might not show up on Google Maps is if you don’t follow their quality guidelines. Make absolutely sure that you do the following: only you, the business owner, can verify your business listing. Make sure that you do it without delay if you haven’t already. Use the real physical address of your business, and have your actual business phone number listed. Your company must be legal for Google to create a listing. Use your real business name, exactly as it appears on your storefront, on your website, etc. Make sure that your email address is the same as that which is attached to your domain name.
It is also helpful if you have plenty of reviews. Not having them won’t keep your business from showing up on Google Maps, but if you’re well reviewed, it will improve your ranking with the SERPs.
If you do all of these things and you get your business on Google Maps, you’ll see a lot more traffic at your physical location. People Google things that they need while they’re on the go more than ever before, so don’t miss out on those sales opportunities.