Why Experiment With Retargeted Ads
There are all kinds of strategies that a Los Angeles SEO company might try to get your company the sales numbers for which you’re looking.
Many of those decisions are going to come about according to the exact nature of your company and what it is that you’re trying to sell. Some services and products do better with promotion on specific social media platforms. For others, a PPC ad campaign is the way to go.
Another technique that is gaining more traction these days, though, is retargeted ads. If your SEO company wishes to go in that direction, it behooves you to at least hear what they have to say. Retargeted advertising can sometimes provide the answer for getting potential customers who are on the fence to commit and make a purchase.
What are Retargeted Ads?
Retargeted ads usually take the form of advertisements that are sent to people who have visited your site before. Whether they are using mobile devices, a laptop, desktop, or whatever else, your ads will retarget them and entice them to purchase a service or product in which they seemed to have an interest.
Your Los Angeles SEO company might have several different versions of ads that they created, and different ones will be triggered as a result of various actions taken by one of your site visitors. If they stayed on a particular product page for a set amount of time, then they might get an ad for that product.
Perhaps you might choose to sweeten the deal by offering a discount, a two-for-one special, or some other enticement that will make it difficult for the person to resist. You can run these ads on social media as well.
You’re trying to do everything that you can to get that person back to your website. If they return by clicking on one of your ads, the chances that they will buy the product in question are high.
Targeted Ads Often Beat Organic Efforts
It is probable that you only have a limited budget for advertising for your Los Angeles business. You have these funds, and perhaps you put your SEO company in charge of using them as best they see fit.
If they try organic advertising, it’s possible you’ll see some good results, but it is far from guaranteed. That’s one of the things that’s so appealing about retargeted ads. You’re starting from the standpoint that the people to whom you are advertising have already visited your site. That means that they have at least a passing familiarity with your company, and likely they have some interest in your products.
Using that framework, you can see how retargeted ads might produce better results. They have for many businesses, provided that the ads which your SEO company creates are attractive enough that they lead to conversions.
You don’t need to go all in with retargeted ads. Instead, you can try them out for a while and see what kind of results you get. If they prove successful, you can dedicate more of your ad budget to them. If they don’t seem to be doing the job, your Los Angeles SEO company can go in a different direction.