Why Businesses Should Not Neglect Blogs

Being the administrator of your website comes with a unique set of challenges, Los Angeles businesses. You must be sure that usability is perfect, that your calls to action are clear, and that all content contains no glaring grammatical or punctuation errors. You must make sure that your backlinks go to reputable sites, and that your images are correctly formatted. Then there’s the matter of your blog. Your blog is vital for SEO, whether your business is focused on e-commerce or you have a brick-and-mortar location. Let’s talk a little more about what your site’s blog can do for you.

Google Quality Guidelines

There are many parts of the Google algorithm, some of which remain a mystery, but many of them can be extrapolated by hints that the search engine giant has given. Google likes it if your site provides an expert level of advice and knowledge about your niche. Your blog is a unique opportunity for you to do precisely that. Your primary goal should continue to be domination of the ranking page. If you want to gain recognition by the SERPs, you should write blogs that include keywords about which your niche cares the most. You can use analytics tools provided by Google to figure out these terms, and you can also ask your customers directly about their interests, then craft blogs about them. You can also look at places like subreddits to see what topics of conversation come up regularly for those in your niche.

SEO and the Conversion Funnel

Most people understand at least somewhat that there is a correlation between staying at the top of the search engine and click-through rates. When you remain at the top of the results for specific keywords for which people are searching, you’re immediately recognized as an authority in that area. Blogs are what help to reinforce these notions. If someone stops by your site and sees that a prominently featured blog answers questions about matters that interest them, then they’re likely to keep coming back, and they’re more likely to purchase your products and use your services as well. When a potential customer enters your conversion or sales funnel, you have already won half the battle. That’s why blogs are so necessary. They demonstrate your company’s value the moment a person sees your site for the first time.

Once you understand the role of SEO in the sales funnel, and the importance of regular blogging for SEO, then it becomes apparent why you need to write outstanding blogs. Hire an internet marketing agency, discuss blog ideas with them, and make sure that their copywriter knows how to speak convincingly on behalf of your brand.