Which is Better: Google Ads or Facebook Ads?

As a  business owner, the continual growth of your business year after year is what you all look forward to. How can social media like Facebook advertising and search engine Google AdWords strategies benefit your business growth? Either of these two paid media options is capable of working successfully to help you significantly reach your potential customers depending on your company’s budget.

Let us discuss the advantages of Google and Facebook Advertising:

Facebook, being the top social media channel, is too big to ignore. Facebook represents a tremendous amount of potential market for your social media endeavor. According to Zephoria, there are over 1.86 billion monthly active Facebook users worldwide who are increasing 17 percent year over year as of February 2017. Can you imagine that?

Zephoria also reported the mobile traffic growth in Facebook increases 23 percent year over year for December 2016 with 1.15 billion mobile daily active users. This massive amounts of growth are predominantly due to Facebook’s capability to target market audience, mobile growth, and even growth in user engagement.

But wait! Not to be entirely outclassed, Google advertising revenue in 2016 reached 79.38 billion according to Statista. Google announced switching standard ads to expanded Google Adwords starting last January 31, 2017. The expanded ad format allows AdWords users to create and edit text ads or add more content to their ads up to 47% larger compared to the existing standard text ads.

Given the facts on how huge and powerful Facebook Advertising and Google AdWords are in helping your Santa Monica business reach target audience, which advertising channel would you choose?

Advertisers with large budget go with AdWords to capture users’ attention when they’re looking to purchase a product or service online. With AdWords, you can see immediate results when generating leads and sales even if there is a very low search volume. No minimum spending amount is required. Adwords allows you to set an average daily budget. You have control over your ads cost. You pay Google Adwords everytime a searcher clicks your ad. What you pay for each click is called cost-per-click.

Facebook ads would be the best bet to run to target desired audience when advertisers who aim to increase brand awareness and recognition only has a small to average advertising budget. Unlike Google AdWords, Facebooks ads allow you to set an average budget depending on the duration of your ads and will never cost you more than that.

Need more tips about Google AdWords and Facebook Ads? Get in touch with Drive Traffic Media at 1(888) 375-3058.