What Social Media Trends To Expect
Knowing what’s around the corner with social media is useful for Los Angeles companies. Because social media has to be a significant part of your marketing strategy, hiring an SEO company that knows about the latest uses for it is paramount.
If you talk to an SEO company in Los Angeles and ask them what the near future holds for social media, here are some topics that they might mention.
Multimedia Search
Optimization for things like keywords has long been a part of basic SEO for websites. It was revolutionary when SEO agencies realized that they’d need to start doing the same thing for their social media posts if they hoped to attract attention and garner sales for the companies that they represented.
But technology has progressed still further, and now we are into the era when voice search has become more widespread. Optimization for voice search was a significant topic that was up for discussion in 2018, and in the New Year, it will become even more so.
The difference is that more forms of technology are incorporating voice search functions, and advertisers will need to come up with ways to be optimized for multimedia. Companies that seek out social media agencies are going to be asking for help in this area with more regularity. Those agencies need to be prepared for that.
AI in Real Life
Artificial intelligence is no longer confined to movies and futuristic TV shows. It is the reality, and more sophisticated forms of it are coming soon.
Because social media is directly linked to cutting edge technology, it is inevitable that there will be intersection between the two. So far, AI has mostly taken the form of things like chatbots. When someone reaches out to a company via social media, the chatbot can respond to their query if it is one that it is programmed to answer.
Presumably, though, more advanced versions are going to be coming along soon, and the most popular theory is that they are going to be able to automate the sales process for companies via social media like never before.
Websites might even be rendered redundant at some point.
A person will be able to have an entire AI-assisted interaction via a social media platform. They can interface with the AI representative for a company in which they are interested.
They’ll be able to get information on the service or product they desire, give their credit card information, and get the product shipped to them all without having to lift a finger. It will be accomplished through voice conversation with an artificially intelligent helper.
It sounds like wild stuff, Los Angeles, but if you ask your SEO company about it, they will confirm that these marvels are not far away. As is always the case when new tech comes out, some people will be hesitant to use it. But it will become more popular, and more widespread.
If you have a Los Angeles-based company, you’d be wise to be among the first to use it. That way you’ll be seen as forward-thinking, and you’ll attract a younger, trendsetting following.