What Is On The Horizon For SEO In Los Angeles?
As 2019 starts, SEO companies in Los Angeles should already be thinking about how they can help businesses in the New Year. That means coming up with new ways to help them reach the top of the SERPs and fresh ways of marketing that will drum up some interest in the companies for which they work.
Here are a couple of SEO factors that we think should come into play in those areas in the year ahead.
Podcasts
It’s fascinating to see how popular podcasts have become over the past five years.
You can find them talking about virtually any niche, and some have even become such hits that the people who record them go out on tour and do live tapings in front of cheering audiences around the country. Podcast makers have become unlikely rock stars.
This is a phenomenon of which your SEO agency can take advantage, Los Angeles companies. They can start a podcast for your business, and they can either record it themselves, or else they can script it, and you can do the actual recording, whichever you think works best.
You can bring in sponsorship for the podcasts if your business is popular enough, thereby doing cross-promotional efforts with other companies within your niche. You can promote your products that way, but you must try not to make it seem like a hard-sell. If you find that your podcast is gaining some traction, you can even branch out and appear as an industry expert on other ones . It will further spread awareness of your brand.
Focused Content
Another SEO factor for 2019 that is worth mentioning is an emphasis by companies in Los Angeles on what is called focused content. What is it, exactly? It is simply making sure that there is no information anywhere on your website that is not directly related to your niche or promoting your products.
It seems self-evident that this is the only sort of content that should appear on your website, but you would be surprised by how much material gets onto sites that deviates from the mission statement and purpose of the company.
The place this often happens is on your blog. Your blog is the place where you can talk about many different aspects of your niche, but it should never be where you digress and discuss personal issues.
Remember that people come to the blogs of business websites because they want questions answered and problems solved. That is what we mean by focused content. Your content should be meaningful to people in this respect. If it isn’t, then it’s unfocused, and it has no place there.
The New Year often brings renewed purpose into people’s lives. There is always a sense of starting a new cycle and becoming a better version of yourself. This can be the case with your website and your SEO company. They should be laser-focused on improving your site in 2019, and you may wish to meet with them to see what ideas they have for the first quarter which we are about to enter.