Ways to Combat Negative SEO
Negative SEO happens. It is the result of dirty tactics that a few are still practicing. With Google’s continuous devaluation of spammy links, however, being in the negative SEO spotlight or a target of negative SEO by competitors can be quite scary!
Admittedly, businesses being attacked by malicious online competition still exist. It only just means your site is in the SERPs because they are sabotaging your site to damage its search ranking.
While SEO Santa Monica‘s goal is to make the website rank high, negative SEO aims to devastate your site rankings. Negative SEO can include hacking a website to damage it and having someone, or a company write paid bad reviews to cast a bad light on your business.
Some buy hundreds of spammy links to bring their competitor’s website down, distribute content over the internet to cause duplicate content issues, ruining the social reputation of their competitor site by creating fake profiles and then reporting black hat SEO tactics to Google and more.
While you can’t control somebody’s malicious behavior, there are ways you can protect yourself and defend your website.
- Set up Google Webmaster Tools Email Alerts where Google can send you email alerts when your site is being attacked by malware, or by pages that are not indexed, or anytime you will encounter a server connectivity issue.
- Be wary of other sites trying to link to your site. Check periodically for links or redirects to your site.
- Make sure you protect your backlinks. The spammers will eliminate your best backlinks by communicating with the website owner of the link. They will use your name, and then request the webmaster to remove your backlink. Adding tags to the backlinks you value the most is essential so you can verify if any of them get removed.
- We dread to wake up one day without having control over our website, right? Security is crucial. Secure your site from malware and hackers. Create a secure password that is impossible to break, and back up your files in the database on a regular basis.
- Don’t Make Enemies Online. There is no reason to. Never argue with clients because you never know who you are dealing with. Spammers do it for fun, for revenge and to seriously outrank competition in search engines.
Statistically, negative SEO Santa Monica Ca does not occur very often. However, it’s always a best practice to be prepared. Call us at 1(888) 375-3058 and let us build a solid online presence for you which negative SEO can’t bring down.