How Videos Can Boost SEO
We have seen and heard how videos can potentially turbo-charge SEO. It is easy to produce, and researchers found in one study that it is 50 times more likely to be searched compared to the usual text content. For some that do not have resources or budget to host or own a video, YouTube is the best way to get better results in SEO as it involves a common sense approach that could increase your website traffic. It also helps produce relevant content and is considered the world’s second-largest Internet search engine, YouTube has tremendously improved businesses in ranking higher in Google search.
Let us learn some best practices that can make videos as a tool to help you rank:
BE SEEN. Product videos should be viewable and always of good quality for this builds the interest of viewers. It should be engaging, should encourage sharing, has a clear call to action and does not confuse your visitors. It should also use the right software to deliver it, same thing as optimizing a standard web page. Start with its accessibility by improving its speed and making it available in multiple formats that will work on most devices especially since mobile viewing is greater compared to desktop or laptop viewing.
CONTENT and RELEVANCE. Make sure to ask your viewers to comment or even share and embed your video. This should play a significant factor in search ranking within YouTube and therefore Google. On YouTube, use the 99 characters to optimize a title text and 5,000 to write a description of your video. Content is king, and a well-described video should be good as a well-optimized page.
POPULARITY and SOCIAL MEDIA. The total number of views in the past 24 to 48 hours is considered to be very crucial. That is why it is important to get as many eyes on the video in a short span of time. Make it flashy – use bright colors and large buttons to get your viewers’ attention and pull them in. Consequently, sharing the links in social media, embedding it on a blog and promoting it on other channels are sure to boost the popularity of your video.
Start considering video as part of your sales funnel. Just like web content done via SEO, it is a sure fire to drive engagement and sales in your Los Angeles business. Do not forget the freshness of video is way too important on frequency and overtime. Talk to us at 1(888) 375-3058 for your SEO and other online marketing needs.