Use SEO To Boost Your Sales Numbers
SEO can mean lots of different things to your Los Angeles company. It might mean optimizing your site for backlinks or keywords, or perhaps it’s going to be producing some blogs that you feel certain are going to get you more attention and social media shares from your niche.
All of those are practical forms of optimization, but then there is the aspect of it that is directly geared toward getting you more online sales. E-commerce has become part of the strategy for many businesses, so this feature of Los Angeles SEO can do as much good for you as any other. If you’re scratching your head trying to think of ways to optimize your site so that you’ll get more sales, here are some suggestions that you might try.
More Payment Options
The reason some of your customers in Los Angeles might feel like they don’t want to take that final step and buy from you is that their preferred payment option is not available. Try to make sure that doesn’t happen.
In addition to credit cards, consider adding WePay as an option, as well as Stripe, Apple Pay, and Google Wallet payments. There are more and more payment options hitting the market these days, and as long as they have been demonstrated to be credible, there is no reason that you should not go out of your way to add them.
Ease the Checkout Process
Many times someone puts a product or service in their digital cart on a website, but they abandon the idea of buying when the time comes for that final step. There are different reasons they might change their mind along the way, but if you try and streamline the buying process, Los Angeles, it makes it less likely that will happen.
A fundamental part of effective SEO is reducing the number of steps and required fields that it takes for someone to buy from you online. Reduced friction in the checkout area will lead to a higher conversion rate, so do what you can to battle against shopping cart abandonment of your goods.
Lookalike Audiences on Facebook
If you’re using Facebook as a marketing partner, as so many other companies are, then one way that you can get more sales through them is by targeting lookalike audiences. This is a system whereby you use the data about your existing customers to find others who are similar to them.
These audiences share the behaviors and characteristics of your current fanbase. By uploading data to Facebook, you can take advantage of their information and that of third-party brokers. Matches will be created based on virtually any criteria that you specify. This is a way that you can use highly-targeted ads to entice Facebook users who might not necessarily have heard of your company or products before.
As you can see, there are many ways that you can get SEO to work for you as you attempt to reach new potential customers and get conversions from current fans of your brand. The competition in Los Angeles is fierce in virtually every niche, but if you’re creative and dedicated, you ought to be able to succeed in your efforts at market penetration this year.