Twitter For Advertising
When Twitter came on the scene a few years ago, no one had ever seen anything like it. It let its users speak out about whatever they were experiencing with an immediacy that allowed for a worldwide conversation in real time. Today it boasts 328 million monthly users, and it remains one of the most successful social media platforms to date. It also presents lots of opportunities for advertising, as any SEO company would surely tell you.
Your Twitter Ad Campaign
Twitter is a viable network for organic engagement, and brands don’t need to pay to reach their followers, making for a somewhat unique relationship. By voluntarily following a brand, a user has already, in a sense, pledged product and brand loyalty. The tricky part comes in getting that person who already follows your business account to start spending money on your services and products. Those companies who specialize in e-commerce get the most use out of Twitter. The most common form of advertising is through website cards hosting less than 100 characters and featuring some variety of rich media.
Twitter is considered to be fairly underutilized for advertising purposes. Although the costs of ad impressions have risen slightly in the past couple of years, you’re still getting a lot for what you’re paying. Clicks cost about 25-30 cents at this point. Aside from website cards, you can also set up a campaign through promoted accounts, trends, or tweets. There are advantages of each that an internet marketing agency would be happy to discuss with you at length.
Advice For Your Twitter Campaign
In your ad, landing page, or offer copy, try to use brevity. You should also try to build user engagement directly into the advertisement. Where Twitter excels is direct communication between brand and consumer. Be very targeted with your lead magnets or products that you’re promoting. A more focused approach works well with Twitter as opposed to other channels. Finally, always try to use a compelling, relevant image. It should give the viewer context, draw attention, and exemplify what you’re trying to convey about your brand. Rich media is essential on Twitter.
After this brief crash course, you might be ready to take the plunge and prepare a Twitter ad campaign. Or contact an SEO company, and let them help you work out the finer details. You won’t be sorry you did.