How to Top Your SEO Competitors

SEO is all about technique. If you don’t know much about it, chances are you’ll eat the dust of your competitors. You’ll surely wonder why you’re not successful with search engines despite your perceived outstanding SEO efforts.

How do you start analyzing what could have gone wrong?

Here are steps you can do to step up in the SEO competition:

Know who they are

Of course, you need to know who you’re competing with. In some cases, you might see a very long list and it may not be possible to monitor all of them. By searching in Google some target keywords, you’ll get a list of companies that will top your search results. They are likely the main competitors you should look out.

Evaluate their sites

After you’ve obtained a list of businesses, your next step is to analyze their web sites. Check how professionally designed they are and the quality of the web content that they have. From there, you should get a hint on how they got on top of search engine rankings.

Analyze how they are using keywords

If possible, try to identify the exact keywords your competitors are using. Also check their keyword density and the location of their keywords such as in the headings, image tags, metatags, URLs, etc.

Check their sites for backlinks

Carefully examine the backlinks of other sites such as their origin, anchor text, and a lot more. That way, you’ll get a hint on how your competitors are doing on these backlinks.

Examine your competitors’ social media presence

Social media is capable of driving a lot of traffic to a site, thus it just makes sense to check how your competitors are doing on Facebook, Twitter, and other social channels. Check what they post and how popular their posts are.

Check how they use PCC ads

PPC is one of the cheaper options to drive quality traffic, so it’s not surprising to see several businesses using it. One of the best tools you can utilize is Google’s Analyze Competition tool. It’s helpful such that it lets you compare how your PPC campaign is faring alongside your competitors’ efforts.

A never ending process

Monitoring the competition is a task you can’t afford to skip. You should know what’s happening around you. Otherwise, you’ll wake up one day losing everything you worked hard for.  Even if you think you’re not capable of beating your competitor, you can still learn from their strengths and use these in improving your business.

How efficient are your own SEO campaigns? Tell us more about it. If you need more help, contact an SEO company that has a proven record in Internet marketing. Contact Drive Traffic Media today at (949) 800-6990.