Tips To Set Up A Fantastic Email Marketing Campaign
Los Angeles businesses that want to try their hand at an email marketing campaign will likely find the most success if they recruit an SEO company to help them. Email marketing can be tricky, though, as a few subtle alterations can mean the difference between conversions and getting those emails tossed in recycling bins. These are some areas your SEO company shouldn’t neglect.
The Subject Line
The subject line of an email that is a part of your marketing campaign is the way to grab the attention of the person to whom you are sending it. Therefore, it should be optimized.
It should be transparent and not gimmicky. It needs to proclaim who it is from and the reason for it, and it should avoid sensationalistic language that will make it seem like spam.
The object of your SEO company is to get those emails opened. Because of that, they may wish to consider using numbers and questions. Both of those are shown to get higher engagement if they’re used in subject lines.
Split Testing
Your SEO company will probably also want to engage in some split testing, Los Angeles. This is a system where there are two versions of an email advertisement that are composed, and half of the people on your list get one version, and the other half gets the other.
Your SEO company can look to see how many conversions came from each version, and then they can incorporate elements from the more successful one into the next email that they send out.
The best part of this system is that you’re getting market data back from your customers, and they never even need to know that it’s happening. You’ll gain a better understanding of what your fans want, and what they don’t respond to as readily.
Email advertising is one of the better ways of connecting with your customers, Los Angeles. It may not present the conversation opportunities of social media, but email ads can still convey what kind of voice you want for your brand.
The best SEO companies can produce email ads that cause the recipient to laugh, smile, and think. Ads that are provocative without being offensive are some of the best ones. They will identify your company as one to which the email recipient should pay attention, and they will give some genuine consideration to buying whatever product it is that you’re promoting.