Tips To Create Superior Videos For Your Social Media
There’s no denying that among the content that companies post these days on social media, video is probably what gets the most engagement, Los Angeles. That’s why either you or an SEO company that you hire needs to be aware of the qualities that the best videos have.
If you want to get lots of views, thereby leading to more followers for your social media and more sales from your website, these are some factors you should have in mind as you get ready for video production.
You Must Shoot for Each Intended Platform
A video that might be perfect for Instagram may need a serious edit before it’s ready to be posted on YouTube. The same goes for any of the other social media feeds. Don’t assume that a single version of your video is going to be ideal for all your social media channels, Los Angeles, because that isn’t the case.
Your SEO company should be aware that many social media platforms have now come out with native video features. That’s true for Twitter, Facebook, Instagram, and Snapchat. Therefore, the SEO agency that you hire should be well-versed in all of them. There’s also live streaming, and it’s best if your agency has some experience there as well.
At the same time, be aware that there are certain universalities as related to video. For instance, with almost all social media, landscape mode (horizontal) works best. That’s how we watch features in movie theaters or on TV. If you shoot in portrait mode, there are black bars on either side of the screen with which the viewer must contend.
Be Aware of Lighting
Your Los Angeles SEO company should also be aware that nothing ruins a video quite like bad lighting.
If you’re shooting outside, it needs to be on a bright, sunny day. If you’re inside, bring some different professional lighting rigs and try them out to see what gives you the best shot. If you’re shooting in a studio or some other location where there is low light, the quality of the video is going to be grainy, and no one is going to want to watch it.
If you’re using a mobile phone for your video shoots, as so many people do these days, be aware that the auto exposure is usually slow to adjust when changing from one scene to the next one. Watch out for this when you’re going from bright areas to dark ones.
Don’t use backlighting or direct spotlighting overhead. If you have no alternative but to shoot in a place where lighting conditions are challenging, look into the different LED lights on the market. Most of them are portable and can give you the shots for which you’re seeking.
Now you or your SEO company should have the knowledge to get started on your videos. When you look back over what you have, don’t take the attitude of “it’s good enough.” A poor-quality video is not better than no video at all. Go back and reshoot what you need to, and make the edits until you feel confident that you have a quality product.