There Are Many Ways To Use Facebook For SEO

In the past decade, it’s amazing to think of the leaps and bounds that social media sites like Facebook have made. If you own a business and you’ve thought about SEO Los Angeles, then you’ve probably wondered how best to use your time and energy in getting the most benefit out of such a superpowered platform. In this article, we’ll discuss how best to spend your time getting search engine optimization from Facebook.

One thing that you can do is choose a good name for your Facebook page. It may sound like a fine idea, at first, to stuff the name of your page with keywords. After all, keywords are great for optimization, right? Well, if Google detects that you’re keyword stuffing, they’re going to penalize you. Instead, choose something specific, something that relates directly to your brand, and, if you can think of it, something a little clever always helps.

You can also use those keywords, but in strategic locations. Focus on the “company description,” “about,” and “mission” sections. It’s always advisable to work a keyword in there. You can also create a unique URL for your page. Google is mindful of things like unique URLs when calculating rankings.

You should also try to have backlinks to your Facebook page on your other social media channels, and your website. Having as much connection as you can between your different platforms is important for optimization; the more backlinks you have, the more authority Google will grant your sites. Also, when you post any sort of update on your Facebook page, Google puts the most emphasis on the first word of that update, so try to make that a keyword.     

The most important thing to remember about Facebook and SEO is that you’re trying to add value to your brand, so do everything you can to get people engaging with your posts. Encourage them to link, like, and share, and respond when they leave comments. You’re trying to reduce your bounceback rate as much as possible, and you want people to keep coming back. Post regularly about new products, events in which your company is taking part, and anything noteworthy happening in your community in which your brand is involved.