The Testimonial: A Neglected Marketing Tool
When it comes to SEO, Los Angeles, part of what is going to interest search engines like Google is web design. How relevant the content is, how quickly the site loads and ease of usability are all going to be considered. For the potential customer visiting the site, some of these concerns might be the same, but they’re going to be looking for a little bit more. After all, if they’re not familiar with your company and they were directed there through some facet of your ad campaign, it’s probably going to take an extra push to get them to pull the trigger and buy your product. Customer testimonials can provide that push if you use them the right way.
The Best Way To Use The Testimonial
Do people view testimonials as important? Definitely. If you go to Amazon to look for a product, one of the first things that a lot of people look for is how well reviewed it is. If two products appear almost identical, but one of them has an average of two stars while the other has four, it’s highly likely that person will buy the better-reviewed product. Testimonials on your website about your products serve the same purpose. Positive reviews will demonstrate to your potential customers that others like them have used this product or service and found it satisfactory. These reviews don’t need to have a vast amount of content. You can take excerpts from longer reviews elsewhere on the site and feature them were needed if that’s more convenient for you. All you need to convey is that customers were happy with the product.
It is common practice to put all the reviews and testimonials on one page, but you might want to rethink that strategy. The reason is that there’s no guarantee that the customer will go to the testimonial page if they’re only skimming through your content, as people tend to do. You can put the testimonial on the same page as the product, though. A stellar review right next to the product might be the last needed factor that turns the site visitor into a paying customer.
The reviews you use should be genuine. Any trust that a customer has will swiftly be lost if they figure out that you’re using fabricated testimonials. It’s also common practice to check with the customers who left the reviews to make sure it’s okay that you feature their feedback prominently on your site. Most of them should have no problem with it. Make sure to protect their personal information.
You might be surprised at the difference testimonials make if they’re used the right way. Speak to your in-house web designer and marketing team, or the SEO company you brought in. They should be able to understand the importance of positive customer feedback.