The Potential Of Facebook Shops And Influencer Marketing
There are all kinds of things that an SEO company can do for your business, Los Angeles. They can optimize your website, and they can run your social media accounts.
They can also make you aware of some opportunities for brand expansion and the generation of sales of which you might not have been informed. Today we’ll be discussing two of those: Facebook shops, and influencers.
Facebook Shops
Your Los Angeles SEO company has probably picked Facebook as one of the social media platforms to promote your brand. It makes sense since so many people use Facebook and you’re likely to reach some new potential customers that way.
But you can do more with Facebook than advertising. You can also open a shop and sell your products directly through there.
A Facebook shop is a nice alternative to your website. If for whatever reason a potential customer is reluctant to go to your site, they can now see your services and products right there on Facebook. They get the same description of them that’s on your site, and they can use Facebook’s easy interface if they’re ready to buy. It may surprise you how many people go on Facebook prepared to make a purchase, Los Angeles.
Influencer Marketing
Next up is influencer marketing, and if you haven’t heard of this method of brand promotion, it’s high time you learned about it.
There are influencers in every niche, people who have amassed a significant following on a particular social media channel, or more than one. These people have become popular because of their insights, their sense of humor, or because they seem to embody a particular lifestyle that others wish to emulate.
It is the job of you or your Los Angeles SEO company to reach out to these individuals and establish working relationships with them. The right mention of one of your services or products by a powerful, trendsetting influencer can mean hundreds or thousands of dollars in sales.
Think about what happens if Kim Kardashian tweets about how much she loves some pair of shoes or a dress. The manufacturer, who might have previously been an obscure name, can rocket to superstardom in an instant.
Your Los Angeles SEO company will need to do the necessary research to determine which influencers are worth your time and money to pursue. You might pay these influencers, or the exchange of mentions on social media for merchandise might be the way to go. In either case, your brand will likely reach a new audience, ideally one with some disposable income.
You should find the SEO company in Los Angeles that knows every aspect of both sales and optimization. The best fit for you is going to be the agency that is multifaceted. You can give them all kinds of assignments, and they should be able to deliver for you.