Start Paying Attention To These Features Of Your Website
There are some aspects of SEO having to do with websites that are neglected by companies in Los Angeles, but they are easily remedied. In this article, we’re going to talk about a few of those, and the easy steps that you can take to fix the problem.
Recommend Similar Products
If your company sells tennis rackets, then it’s possible that you also sell tennis balls, headbands, and other clothing and equipment associated to the sport. On your product pages, mention other related products that you feel the customer might like.
Amazon does this with their “frequently bought together” suggestions below the most critical product information. If someone is going to buy from your Los Angeles company, why not get them to add onto their order?
Strong CTAs
Compelling CTAs, or calls to action, are an SEO feature that you need to have on your website regardless of what it is that you’re selling. Each page should be optimized with explicit instructions as to what you want the site visitor to do. That might be buying a product, following you on your various social media platforms, or signing up for your newsletter.
List Social Media Follower and Subscriber Counts
Somewhere on your landing page, you should have a running count of how many customers you have sold to, and how many people are following you on each of your social media feeds. Your subscriber counts are going to impress a visitor, and they will probably want to follow along as well to get a better idea of what your business is all about and what it has to offer.
Los Angeles companies take note, though: a subscriber count of 200,000 is only impressive if those are genuine followers, and not ones that you bought. If you’re thinking about buying followers, don’t do it. It’s black hat SEO, and it’s going to get you penalized by the different social media platforms.
PPC Dedicated Landing Pages
If you’re using PPC ads, then you can get a lot of business that way, but only if you’re careful about how you’re running your campaign. What you do not want to do is have people go from clicking on one of your ads to your landing page. You should have dedicated pages to which potential customers go when they click on your PPC ads. That way they won’t get distracted, and there is a better chance of them purchasing the product.
If you take each of these actions, then you should see some better sales numbers, and you should get more social media subscribers too. Each of these steps is simple SEO, but every one of them has been proven to improve your ROI, Los Angeles.