Some Quick Ways Your SEO Company Can Optimize Your Website
SEO can be a meticulous business, Los Angeles, and if you hire an agency to handle it for your website, they may take several days or even weeks going over every aspect of your landing page, product pages, blog, etc.
Some aspects of what an SEO company can do for you may seem a bit mysterious if you’re not an industry expert, but there are some things they might optimize that won’t take much time at all, and they can make a significant difference in how many of your visitors end up converting.
Reworking Your Product Descriptions
Some companies lose out on optimization chances with their product descriptions, and that’s just unforgivable. Product descriptions are a great place for the natural inclusion of keywords.
Aside from that, though, some Los Angeles companies neglect to describe explicitly what it is that a product does. You should use that space to talk about what a product looks like, its dimensions, the various features and benefits, how it will be delivered to you safely, and what sort of people will most enjoy owning one.
If you supply more detail, it is more likely that a person will make up their mind that it’s what they need. If your descriptions aren’t up to par, then your SEO company will likely spend some time there before they get to work on anything else.
Variations of CTA Buttons
CTAs, or call to action buttons, can get more or less engagement based on their appearance and where they are located on the page.
It’s highly likely that a Los Angeles SEO company will want to try out some variations of your pages with CTA buttons located in different spots or in different colors. They’ll send them through user testing and see what kind of feedback they get, and then they’ll incorporate that market research.
Stock Number
Have you ever gone on Amazon and noticed that it tells you how many of each product is left? Are you more inclined to buy immediately if you see that it says there’s only one or two of that product currently in stock?
Many people feel that way. Your SEO company will likely want to include stock numbers counting down next to each one of your items. If someone sees that supplies are dwindling, that could be what encourages them to buy now rather than later.
Once your Los Angeles SEO company has gone over every aspect of your site, even then, they’re not going to be satisfied. They’re going to take a few days and see what kind of results the changes they made have had. Then they’re going to do further modifications after that.
The work of an SEO company is never done, not as long as they feel like they can get you more sales. It’s this kind of tenacity for which you are looking, so be sure that the agency you choose has no lack of dedication.