Social Media Is Vital For SEO

For Los Angeles businesses that are trying to generate more sales, SEO and social media are intrinsically linked. You can’t ignore social media if you want to be in contact with your customer base, regardless of what you’re selling. The numbers bear that out. If you look at social media trends, which is to say the number of people who continue to use sites like Facebook and a multitude of others, you’ll see that you need to be immersed in a strong social media campaign. Let’s take a closer look at what some of the numbers are telling us.

Many Americans Now Get Their News Via Social Media

In 2016, half of the American public reported using social media as a way to learn about what was happening in the presidential election. That’s significant, because it therefore follows that those on social media will look there for information about new products and services as well. People are using social media to look for work, and they are using it for recreational purposes. This means that many Americans and those elsewhere in the world use social media for both work and play.

Facebook Has Retained Its Popularity

It seems that little can stop the growth of Facebook, not even privacy concerns that have flared up recently and have dogged the social media giant almost since its inception. People continue to use Facebook, with approximately four out of every five internet users having an active account. What does that mean for SEO,  Los Angeles? Well, what it means is that Facebook has to feature in your marketing strategy. You must establish your brand identity and push to dominate your niche with your Facebook posts and content. You should be focusing there more than on Twitter, Pinterest, Instagram, and LinkedIn, though it is to your benefit to be active on those as well. As far as Facebook is concerned, it’s the perfect place for pay-per-click advertising.

The social media landscape is not static. It is mutable, as new platforms spring into existence every day, trying to grab a piece of the marketing millions that are being spent. You can certainly pay attention to those new platforms, but until they establish that they have some clout, you’re better off directing your advertising dollar to a known entity. That means Facebook, and the other platforms we mentioned as well. It pays to go where your customers are and appeal to them. If you do so successfully, you’ll be glad that you made Facebook a partner in your campaign.