Simple Tips to Increase Traffic

Looking for a Los Angeles SEO company that is on top of today’s SEO trends and can help your business optimize traffic? Drive Traffic Media can do exactly that. 

The Current State of SEO 

This year, we have seen the following elements of online marketing trends:

• Voice search
• Mobile SEO
• Long-form content
• Local SEO
• User Intent 

Innovative Trends of 2022

Aside from AI technology, the following elements are trends we’ve seen in 2022 that are innovative and on the rise:

Core Web Vitals

The metrics for Core Web Vitals change with time. In 2022, the focus is on three different elements of user experience – loading performance, interactivity, and visual stability. 

A successful Largest Contentful Paint (i.e., loading) time is 2.5 seconds or less. A fast LCP gives users the impression that the page they have visited is useful.

A successful First Input Delay (i.e., interactivity) time should take 100 milliseconds or less.

A successful Cumulative Layout Shift (i.e., visual stability) should have a score of 0.1 or less.

Content Optimization Software

When it comes to improving organic traffic, content optimization software is very helpful. Software tools can help you identify issues in your content and recommend changes to improve the relevance ranking for your keywords. 

Structured data

Google utilizes structured data in order to better understand content from the web. Consider the times that you have filled out a contact form when paying for an online product. You had to provide your name, contact number, mailing address, and credit card information. Entering each piece of information into defined fields is a model of structured data. 

You should test your structured data by using rich snippets, aka rich results. Research shows that rich snippets have a higher click-through rate. In other words, rich snippets are enriched search results.

GPT-3- TGPT-3 stands for Generative Pre-Trained Transformer 3.

This is what artificial intelligence researchers refer to as a language generator. GPT-3 essentially converts natural language to code.

Keyword clustering

SEO experts use keyword clustering to group similar keywords together.  This process allows for improved rankings in search engine results and increased search traffic. 

Our specialists have compiled the following guide of SEO optimization tips for you to consider:

1. Use Google Search Console
2. Track Your Site’s Progress with Google Analytics
3. Set Up an SEO Plugin for WordPress
4. Make a Sitemap
5. Make a Robots.Txt File
6. Make Your Site Accessible to Crawlers
7. Check that Your Site Works on Mobile
8. Use Tools like Google PageSpeed Insights to check page loading times and ImageOptim for compressing larger images without reducing their quality.
9. Make Sure Your Site Has No 404 Errors. You can check this by using Google Search Console, which detects broken links. 
10. Check Duplicate Content. Avoid overusing the same primary keyword. 
11. Check Out Your Competitors’ Keywords.
12. Consider Search Intent. In other words, understand what your audience wants or needs.
13. Create Actionable, Engaging Content. You can do this by having a strong Call To Action (CTA) that captures the reader’s attention. You could also write out how-to instructions or include a simple step-by-step process for readers to follow. Additionally, sharing statistics and visuals can be very effective.

These are just a few simple tips that a successful Los Angeles SEO company knows how to follow. If you implement some of these strategies, you are likely to increase traffic to your website.