Should Your Los Angeles SEO Company Invest In Chatbots?
It seems like constant technological innovations are coming out these days that are supposed to be able to help your company with various aspects of its advertising and customer outreach. It is the job of your SEO company to figure out which of them are genuinely beneficial, Los Angeles, and which ones are a waste of time.
This brings us to chatbots, a recent addition to the ever-growing list of automation tools that are on the market. Chatbots allow people to do things like order a pizza from a national chain on Facebook messenger without leaving the app. On Twitter, meanwhile, you can follow an account that is run entirely by a chatbot. You can ever reach out to it, and it will respond to you.
Are Chatbots Right for my Business?
As for whether chatbots are a wise investment for your Los Angeles-based business, your SEO company will need to do the required research to determine the answer. First, let’s talk about the pros of this technology.
Chatbots can process orders. They can track order information. They can answer basic customer services questions, and they do so instantly and automatically.
If you’re on Twitter, you can use them for your social media marketing, Los Angeles. You don’t need to confine them to your DMs. Some of these bots can even “learn,” based on the content they process. Their algorithms allow them to hold simple conversations with your followers, saving you the time of replying to each person yourself.
The Negatives
The most significant negative when it comes to chatbots is that while there are certain answers that they can give to people that have basic questions, they still don’t have the capacity for solving complex problems. Every person that tries to reach out to you via Twitter might not have the sort of question that can be answered by an FAQ section.
Because of that, communicating with a chatbot can be the social media equivalent of talking to one of those annoying automated answering services that you get when you call a bank, an airline, or a credit card company. All that you want to do is talk to a real person, and it seems like forever until you can reach one.
If your chatbot keeps circling around when a customer is trying to get a question answered, it’s possible that you might lose a sale due to their frustration. The lesson to be learned is that while chatbots can be useful for some things, the technology has limitations that must be taken into account.
Whether you want to bring chatbots on board for your marketing efforts will probably be the decision of your Los Angeles SEO company. If they feel like they’re a worthwhile investment, then you can use them for certain things. If they’d prefer to handle customer service using humans exclusively, that means they’ll need to have someone on call and ready to respond to your customers at a moment’s notice.