Should You Go for Highly Competitive Keywords?

14 Jul

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Should You Go for Highly Competitive Keywords?

Posted by Melissa In Info Articles 0 comment

When it comes to Los Angeles SEO, choosing the right keywords is crucial. However, the level of competition for a keyword is not the only factor you should consider when deciding which keywords to target. You need to understand what you’re getting yourself into with every keyword you pursue, regardless of their competition!

There are several things to mull when choosing highly competitive keywords.

What are Highly Competitive Keywords?

Firstly, it’s essential to understand what highly competitive keywords are. Highly competitive keywords are phrases or terms with a high search volume, meaning users frequently search for them. These are usually very general terms like “mechanical keyboards” or “high-top sneakers”.

Because of their popularity, many websites try to rank for those keywords. This makes it challenging to rank highly on search results if you’re pursuing them. So, if it’s so challenging, why would anyone be sane enough to go for it?

Highly Competitive Keywords = High Search Volume

One of the main advantages of targeting highly competitive keywords is that they have a high search volume, which means they drive a boatload of traffic to your website if you do it well. However, it’s important to remember that traffic volume alone is not enough to determine the success of a keyword. It would help if you also considered the user’s intent when they search for that keyword.

Essentially, you shouldn’t target keywords simply because many people search for them, especially if the keyword isn’t even that related to what your website offers.

For example, suppose you have an e-commerce store that sells smartphones. Targeting a keyword like “smartphones” seems like a good idea because tons of people undoubtedly search for it every day or maybe even every hour! However, most people who search for “smartphones” are likely looking for information about smartphones in general, not necessarily looking to make a purchase. For example, they could be looking for smartphone repair shops, guides on how to set up a smartphone, or comparing brands of smartphones.

In contrast, targeting a keyword like “buy smartphones online” may have a lower search volume, but it has a higher intent to purchase, which could result in more conversions.

Highly Competitive Keywords = High Number of Competitors

Another thing to think about is the level of competition for the keyword. If you are just starting with SEO or have a relatively new website, it may not be easy to compete with more established websites that have been around for years. In this case, you’ll be like a chihuahua fighting a German Shepherd. Targeting highly competitive keywords is not the greatest strategy for a business that’s just starting out. Instead, you should focus on less competitive keywords that are still relevant to your business but easier to rank for and then move on to higher competition keywords when you feel ready for it.

Highly Competitive Keywords Don’t Necessarily Mean High Profits

Finally, it’s essential to consider the keyword’s relevance to your business. Even if a keyword has a high search volume and low competition, targeting it may not result in a significant return on investment if it’s not relevant to your business. Using that same example, if you only sell smartphones and don’t do any repairs, targeting keywords about smartphone repairs would annoy people who are actually looking for it. You’re essentially false advertising that way! Choosing keywords that are popular and relevant to your company and your products or services is very important because it keeps your bounce rates low.

Conclusion

In conclusion, whether to go for highly competitive keywords depends on numerous factors, which we’ve gladly listed above. While targeting highly competitive keywords can drive a lot of traffic to your website, balancing the potential benefits with the effort required to rank for those keywords needs to be considered. Ultimately, the best approach is to strike the perfect balance between focusing on keywords that are popular but also relevant to your business. You should also think of your target audience.

If you need more help with SEO, please get in touch with Drive Traffic Media. We are an SEO company in Los Angeles with years of digital marketing expertise. Call us at (949) 800-6990 or (310) 341-3939 to get started.