SEO Has Evolved

There are people who have been doing SEO Los Angeles since its inception. Some of them might even look back fondly on a time when optimized content was considered to be an article where a few targeted keywords were inserted at random and a few other words linked to target pages. This was a way to draw attention to the websites of our choice; the problem was that the articles were useless. SEO is no longer about simple formulas now, with the Google algorithm having evolved several times. If you’re living in the past, it’s time to smarten up about SEO. You might have to work harder to make your web page rank, but the results will be worth it if you put in the effort.  

Using Keywords In A New Way

When writing for your website, you need to put yourself into the mindset of your customers. Your articles, blogs, and all other content on your site should articulate what they will be getting from you. Keywords are still important, but what’s even more critical is guiding the topics about which you’re writing. You might feel like the best and proven method is to put the keyword in the title, the subtitle, and a couple of times in the body. While Google isn’t going to penalize you for doing that, it’s also going to recognize what you’re doing, because so many other people have done it so many times on other sites.

Support Words

You want to use your keywords more organically, and to use support words that make sense in context. If you Google a phrase and you get some results, there are going to be other words that are highlighted around it. Those are support words, and you can think of them as words that are likely to appear whenever you write about something related to your niche. The lesson to be learned here is that you shouldn’t be so focused on getting every possible form of your targeted keyword somewhere into your content. What’s better is to write an article that creatively covers the topic in question and uses words that most naturally would appear in that context.

It’s tricky at first, but try not to overthink it. More than anything else, what it comes down to is writing in a natural style about blog or article topics that are going to interest your niche. By doing so, keyword usage becomes secondary. It’s still valuable to get them in there, but you want what’s around them to make sense. Don’t try to write an article in broken language because you’re trying to fit in keyword variations. It may take you more than once, but after you’ve mastered this technique, you’ll be able to produce content that is of the most value for your site, and you’ll get the traffic you want.