SEO Doesn’t Have To be Complicated
Some SEO strategies are extremely complicated, Los Angeles, and you may need to hire an SEO company to handle them for you if you are less than an expert. But some ways of generating more web traffic are straightforward, and even a newcomer to web design and social media outreach should be able to handle them.
The Giveaway Contest
Let’s start with an axiom that never fails: people love giveaways. If you’ve seen how crazy fans go at a ballpark when they pull out the tee-shirt cannon, you know this to be true. The same applies when it comes to your website, and the cost of a few ebooks or other schwag is next to nothing compared to the social media and website engagement a good old fashioned giveaway contest can produce.
The first step is to trumpet the giveaway across all your social media channels. Then it’s helpful to ask the people who enter for their email addresses. Promise them that you won’t sell off their addresses and they will receive no spam so they will feel more secure about giving you this information. (Of course, you have to be giving away something good enough that they think it’s worth it). Presto, you just got yourself a mailing list in addition to a lot of social media interaction and website views, Los Angeles.
Share Triggers
The inclusion of share triggers is another simple SEO strategy. What is a share trigger? It’s an aspect of your content that it easy to share, presented in a way so that you have an urge to do so. The best share triggers are ones that present affirmative data or information to your customers about subjects that they already believe to be true.
For instance, let’s say that you’re a car dealership and you specialize in selling a particular make and model of used vehicle. Some people love that make and model and often post about how much they enjoy driving theirs. Others disagree, preferring another brand. If you post material about how many awards the first vehicle has won and how briskly it sells around the country, it’s highly likely that content is going to get lots of likes, shares, and tweets. People like to think that they’re right about things, and posting material that backs up their assertions is always going to generate positive SEO in the form of user engagement.
This Is The Era Of Long-Form Content
The last SEO technique I’ll mention, Los Angeles, is to increase the length of your content. It is currently true across the board that longer blogs and articles are ranking consistently higher than shorter content. 1,000-word articles are great, but 3,000-word essays are even better, provided that they’re written coherently and have something exciting and on-topic to say. It’s true that people’s attention spans are generally getting shorter, but if you write an article about something that interests them, they’ll stick around and read it. The Google algorithm appreciates it too.
These SEO techniques are so simple that anyone can use them, and they’re proof-positive that optimization doesn’t always have to be a Herculean ordeal. Your website visitors can increase without days of painstaking research and your conversions can as well.