SEO Company Los Angeles: Keywords Are Important For Businesses
SEO is undergoing constant evolution. The best white hat techniques implemented by an SEO company Los Angeles don’t stay the same because Google and other search engines don’t continue using the same tools for ranking pages. Keywords are a perfect example of this. Years ago, keyword meta tag use was considered a viable optimization technique. Google got wise to it because of keyword spam, and the strategy had to be abandoned entirely. But keywords are still useful today, provided you’re smart about it.
Just because the keyword meta tag doesn’t have the same importance as it once did, it doesn’t mean that careful keyword usage can’t be useful to you. What you want, however, is for that usage to appear in conjunction with relevant, highly-focused content. You want blog posts and articles on your site, for instance, that are about topics proven to be of interest to your customers. Write with focus, and it’s more than likely you’ll be able to fit in some of those keywords in ways that seem natural and unforced. If you’re unsure if you can do this on a weekly basis (you should be posting a new blog at least every week) then you should look into hiring an SEO company or a social media director. Once they research your business, they should be able to write convincingly about topics relevant to your niche.
When you know the key phrases or keywords on which you want to focus, think of different contexts in which you can use them. Hopefully they’ll be words or phrases with a little bit of flexibility, so that you can use them a few times in an article without it being intrusive and noticeable. Use variations of the word or words, structure the sentences around it differently, and try to sound natural. Above all, be sure to use it in the page title, the URL, and in an optimized link. All of these are good proven white hat SEO strategies.
It seems unlikely that keywords are ever going to cease being important for optimization. Continue doing the necessary research to make sure that you know what your customer base is talking about, and when you’re planning out your new page content, act accordingly. Doing so will ensure continued attention from search engines.