Pinterest For SEO
Over the past few years, Pinterest has undergone quite an evolution. It is now a powerful search engine in its own right, and as such, it can be used for SEO Los Angeles. In this article, we’ll talk about some of the best ways to take advantage of what this platform has to offer.
The first thing you’ll want to do is make you’ve picked a good username. It should be memorable, and reflective of the way you want customers to identify you. Next, you’ll want to optimize your pins, which is best accomplished by being as descriptive with them as possible. You want to make it easy for them to be found, so go into detail. Then, pick what hashtags you want for your pins, but be very selective with them. Pinterest itself emphasizes that description of your pins should be getting more of your attention than hashtags, unlike, say, Instagram.
Next up is keyword research. In this context, doing research of your own can be the most productive method. Search for similar content to what you’re posting. What are some of the keywords that you’re consistently seeing in those posts? Also, you should be using rich pins, which are the enhanced versions of pins. They contain significantly more information than the average pin, so they should be used in conjunction with new content on your profile, or content that you consider to be more important than most. Rich pins perform better in the search rankings, so you’ll want to work them in there.
Finally, make sure that you include a verified link to your website on your Pinterest profile. This seems to rank highly with search engines, and even more importantly, verifying your website will allow you to access certain analytics tools on PInterest that you would not otherwise be able to. You’ll be able to see which of your pins are the most popular, and you’ll be able to see information about your unique visitors.
As you can see, there’s quite a bit that you can do to make sure that you’re getting the most out of Pinterest. An optimized profile means a high search engine rank, and more brand recognition, so take advantage of this resource.