New SEO Tool From Google My Business

People complain about Google sometimes, like the inscrutability of the algorithm, for instance. It is true that the search giant is occasionally prone to being enigmatic in its statements, but they also regularly come out with new tools and features that can be extremely helpful for SEO if you or your internet marketing agency can master them. Let’s look at one of them now,  Los Angeles, the “call now” button that has been added to posts in the “Google My Business” feature.

The Google My Business “Call Now” Button

Google My Business is useful in a multitude of ways if you’re a business owner. It is somewhat tailored to locally-run operations, which is perfect if you’re trying to establish your company and brand to dominate the local market. If you create a post using it, recently Google added a “call now” button. As you’re probably already aware, a call-to-action of this sort is ideal if you want your potential customer to engage with you. It means that they are entering your sales funnel, and you are one step closer to converting them. The “call now”  button should be linked to your primary business phone number, so be sure that the number is correct.

It appears that all categories of businesses can use the feature. Some users who tried the “call now” button reported that they were given the option of leaving a review for the business as well. That means that you should give exceptional phone service to your customers since you don’t know if after the conversation they might be inclined to write about their level of satisfaction with your company. Reviews are excellent for SEO purposes, so the “call now” button is, in a sense, two tools in one. It is a way for your customers to reach out to you, and it is a way for you to generate reviews that will help your ranking.

Calls-to-action aren’t new, but it’s nice that Google has created one that’s good for organic SEO promotion, and it doesn’t even cost your business anything. A thank you seems to be due to Google, Los Angeles. You should make sure that the Google My Business entry for your company has all the correct information, and that it’s verified. Some people are doubtless finding out about your company this way, and you want to make the best first impression that you can.