Los Angeles Companies Have Some New Ways Of Looking At SEO
One of the things about SEO that makes it challenging, Los Angeles, is that you can’t learn about it and be done with it. Because it changes and evolves more or less continuously, you need to keep up with it through every source that you can if you want your website to stay at the top of the SERPs and get the most organic traffic. Let’s examine some previous ways of optimization that have gone the way of the dinosaur, and some “new SEO” that is on the rise.
The Google Takeover
In the 90’s, Ask Jeeves, Yahoo!, and AltaVista were all the rage. But missteps by all those companies left Google some inroads, and now they are the unquestioned search engine of choice. From an SEO standpoint, it’s true that you can’t wholly discount Bing and a couple of others, but Google is dominant. It doesn’t seem likely that’s going to change anytime soon either, Los Angeles. Google has become such a recognized part of popular culture that is has become a verb. People say “just Google it” instead of “use a search engine to find out.”
The Gaming of Search Engines
Twelve or even ten years ago, SEO companies and websites could pull all kinds of shady tricks that would allow them to rank. But gaming Google became more and more challenging. The algorithm got smarter, and methods like keyword stuffing and other black hat techniques had to fall by the wayside. These days, it pays to play by the rules, because if you don’t, you’re going to get found out sooner rather than later. Google penalties can be severe, and it’s not worth it to have to deal with them.
In the past, you could rank for all keywords. Now it’s only relevant keywords. Using multiple variations of the same keyword used to be fine, but now those keywords are secondary to content quality. The reuse of so-called “evergreen” content was once acceptable, but now only new material is of the most value. Tags, keywords, and links used to be inserted in footers, but now a clean footer with critical information is preferable. Linkbait to get users to click used to be common practice, but now appropriate titles that attract readers is the way to go.
Within the space of twenty years, SEO has undergone dramatic changes, Los Angeles, and it’s not going to stop happening. The Google algorithm will undoubtedly change again. It is not impossible that Google itself, which seems so mighty at the moment, might not be overthrown by some new arrival. Such is the way of new technology. It comes along with such speed and causes such havoc that it can be dizzying trying to keep up with it. But there’s no cause for despair. As long as there are dedicated SEO companies and webmasters who are willing to keep their finger on the pulse of the industry, their sites will be alive and well.
Don’t think of SEO as unpleasant homework that you must always be doing. Consider it an opportunity for you to stay sharp and remain ahead of your competitors. It’s worth it to keep on top of the trends. The success of your company relies on it, and if you can spot a new development before many others do, it can pay dividends for you before the rest of the pack catches up.