Long-Tail Keyword Strategies For SEO

Los Angeles businesses, if you’re a little hazy on what long-tail keywords are or how they can be of use to you, you’ve come to the right place. Simply stated, long-tail keywords are longer search terms or phrases that people might type into Google or a similar search engine to find something within your niche. So, they might type in something like “cordless lawnmower under $300,” and they’ll get several different results which will hopefully satisfy those criteria. If you manufacture lawnmowers and you want to rank for those keywords, it is helpful to feature them prominently on your site.

Competition Is Fierce

However, there is competition in every niche Los Angeles. Whether it’s lawnmowers you’re selling, or paint, or electronics, or anything else, you’re not going to be the only one in the game, and there are going to be websites competing with you clamoring for views. Long-tail keyword usage can be part of what attracts customers to your site, and in that respect, they can be more valuable for SEO than so-called seed keywords. Long-tail keywords are intent-driven, meaning that you can solve a problem for a customer who is using them. What you must do is understand what customers say when they want to search for the products and services that you provide.

How To Figure Out Which Long-Tail Keywords To Use

Whether you are using an in-house team of content creators and SEO specialists or whether you have employed an outside SEO company for the job, the goal is going to be the same. You want to figure out what the relevant long-tail keywords are for your niche, and take advantage of them. Tools like the Google Search Consul are an excellent way to start. Look for highly-targeted queries.

The best scenario is when they are entirely unique and specific to your niche, or even your brand. That way, there is less competition for them because search volume is low. You also have a higher chance of conversions if you use them since you can coax likely customers into your sales funnel if you have what it is they want. You also can use this strategy to take advantage of semantic search. More and more people use voice search these days, so if you can figure out what phrases people are likely to use and you can structure your online content so that it provides answers to their questions, you’ll likely snag the potential customer who is on the go.

There’s no excuse for not having a top-notch long-tail keyword strategy, Los Angeles. They’re so critical for boosting page views and sales, and any SEO company will tell you the same.