Local Search Ranking Signals You Should Know
Local search engine optimization or SEO in Los Angeles is optimizing your website to rank highly on local search results such as Google Maps and other local directories that can get your business found by customers. Many factors influence local search rankings including the following local search ranking signals that you should look at to increase your chances of a successful business.
1. Google My Business (GMB) Listing
This is perhaps the most critical ranking factor for local search. Ensure that you have claimed and verified your GMB listing and that all information is accurate and current.
See related blog here: https://www.seolosangelescity.com/why-google-business-profile-is-crucial-to-los-angeles-seo/
2. Business Name, Address, and Phone Number (NAP)
Consistency and accuracy of your NAP across all directories and websites are essential. Ensure your NAP is listed on your website and all other online listings.
3. Reviews and Ratings
Reviews and customer ratings are essential ranking factors for local search. Encourage customers to leave positive reviews and respond to negative ones.
See related blog: https://www.seolosangelescity.com/los-angeles-seo-reviews-help-increase-seo/
4. Website Quality
The quality of your website is vital for local search rankings. Ensure your website is mobile-friendly, loads quickly, and has relevant content.
5. Local Keywords
Incorporate local keywords into your website content, including city and state names.
See related blog here: https://www.seolosangelescity.com/navigating-los-angeles-seo-with-short-vs-long-keywords/
6. Social Media Signals
Social media signals like likes, comments, shares, and follows, can positively impact local search rankings.
7. Online Directories
Listings on local directories such as Yelp, Yellowpages, and TripAdvisor can improve local search visibility.
8. Domain Authority
Your website’s domain authority, which measures its trust and authority, can influence local search rankings.
9. Backlinks
Quality backlinks from other websites can boost your website’s authority and improve local search rankings.
10. Google Maps Embeds
Embedding Google Maps on your website can positively impact local search rankings.
11. Google Posts
Posting regularly on your Google My Business listing can improve local search rankings.
12. Online Reputation
Your business’s online reputation, including mentions and reviews on social media, can influence local search rankings.
13. Click-Through Rate
The number of clicks your website receives from search results can impact local search rankings.
14. Website Traffic
Your website’s traffic can influence local search rankings.
15. User Experience
The overall user experience of your website, including ease of navigation and relevant content, can impact local search rankings.
16. Schema Markup
Adding schema markup to your website can assist search engines better with understanding your content and improving local search visibility.
17. Local Citations
Citations from other websites that list your NAP information can improve local search rankings.
18. Mobile Optimization
With more people in this digital world searching on mobile devices, ensuring your website is mobile-friendly can positively impact local search rankings.
19. Local Link Building
Building links from other local websites can improve local search visibility.
20. Behavioral Signals
User behavior, such as time spent on your website, can impact local search rankings.
Conclusion
In conclusion, local search engine optimization is a complex and ever-evolving field. Optimizing your website and online presence for the above local search ranking signals can improve your presence in local search results and lure more customers to your business.
If you need more help with your Los Angeles SEO strategies, contact Drive Traffic Media at (949) 800-6990 or (310) 341-3939 to get access to years’ worth of skills and expertise in digital marketing. We look forward to speaking with you.