Links Are SEO Gold
If you’ve hired an SEO company based out of Los Angeles, then one of the first things they might have spoken about concerning your ad campaign is link building. Link building is probably one of the SEO components that is never going to go out of style, because of the way it lends credibility to your business website. It’s an on-page optimization signal that lets Google know that you’re trying to share the content of other sites, thereby indicating that you have confidence in it. If one of your pages is a “hub” of information, that is definitely to your advantage. But how do you know if that’s the case or not?
How To Know If Your Website Is Considered A Hub
Google considers hubs to be pages that have several high-quality, relevant links to other credible sites. That means that link building becomes even more essential for you from an SEO standpoint, Los Angeles. If you link to quality sites that reflect your same values, especially if they are well-known commodities, then it sends a strong signal to both Google and your visitors that your website should be considered in that same category. Link to quality resources outside your site. It might seem a little counterintuitive to send visitors away from your site, but it will pay off in the all-important currency of SEO. Google rankings and outbound links are directly related.
Links Can Get Your Pages Out Of Ranking Obscurity
If your site pages are not appearing on the first page of search rankings, then it hardly matters whether they are on the second page or the fiftieth; it’s not likely that anyone is going to look at them. The research bears that out. People don’t usually bother to go beyond the first page of Google results, so even if you feel like you have some fantastic content on some of your pages, if it’s not well-optimized, it’s not going to be doing you much good. Internal links can give those pages a boost, as any SEO company can tell you.
What you want to do is use the Google Search Console. Find keywords where you rank on whichever page you ended up by looking at the Performance Report. It will show you the average ranking of each keyword. Sort the results by Position. Look for keywords that have an average position of 11-30. If clicks are coming from a keyword on page 2 or 3, it probably means that the search volume for it is decent. Now you know to incorporate that keyword in your post that’s being neglected. After that, find some authoritative pages and add internal links from them to the landing page that needs a boost. You’ll see higher ranking for those pages sooner rather than later.
As you can see, Los Angeles, links are powerful. They can mean the difference between ranking highly and being buried in the search results by Google. Ask your SEO company about them if you’ve already hired one for your company, or talk to your in-house team. Let the magic of links propel your site to greater success.