Let’s Talk Social Media And SEO
Any SEO company is likely to talk to you about the importance of social media. Online marketing professionals swear by it; according to them, it’s indispensable. At the same time, members of the older generation will dismiss it as a fad. Which of the two is the truth? Well, the answer probably lies somewhere in the middle. In this article, we’ll examine and evaluate some claims about social media.
Social Media Is Free Advertising
You may have heard this before, or some variation of it, but is it accurate? It’s true that it doesn’t cost you anything to set up a profile for your business on Facebook, Twitter, or Pinterest. However, posting on them regularly and fleshing them out will cost you another kind of currency: time. It takes time to try and get the most out of your social media accounts, and as the adage goes, time is money. If you don’t have the time to manage your social media accounts yourself, then you can hire somebody else to do it, but then you’ve gone right back to spending money, like with conventional advertising. Does this mean that you should give up on social media? Definitely not. You just shouldn’t think of it as being “free.”
Social Media Success Isn’t Guaranteed
More and more people use social media, and especially the younger generations. That means that you’re doing yourself a disservice as a business if you’re not taking advantage of it. When someone tries to tell you the secret of social media success, however, you need to be wary of accepting what they’re saying at face-value. You should always incorporate social media into your marketing campaign at this juncture, but you shouldn’t count on “X” amount of sales because of it, any more than you would rely on a certain number of sales through previous methods like billboards, commercials, or putting out an ad in a newspaper. Social media marketing is speculative. While there are strategies you can implement to try and make it more successful, you should not think of it as some miracle sales technique.
Looking at in this way, you can see how social media can be beneficial if you just keep the potential dividends in perspective. Don’t get ahead of yourself and think you’re going to double and triple your sales just because your business now has a Facebook account, and remember that human interaction and word-of-mouth are just as important now for companies as they ever were.