Let’s Discuss SEO for Small Business
It’s tough running a small business, with your attention being pulled in so many different directions all the time. But you still need to think about SEO Los Angeles, because if you neglect to optimize your website, then your sales are going to suffer for it. In this article we’ll look at some of the neglected areas of your site, and how you can beef them up for SEO. When we’re finished, you’ll see that it’s not that scary.
One part of your website on which you’ll want to focus is any area where you can increase your credibility. When we speak about credibility, what we’re talking about is how you can appear more trustworthy and professional both to a first-time client and to repeat customers. You’ll want to have portfolios with visual aids like pictures and videos, if possible. It’s also useful to have testimonials and product reviews, case studies, mentions of awards your company has won, or anything else that establishes you as reputable within your niche.
You’ll also want your focus to be on local SEO more so than you would if you were a huge multinational company. For the small business, you’re trying to start by connecting with your community, and then getting some good publicity through word-of-mouth. You’ll want to have call-to-action strategies like polls in which people should vote, and contests for them to enter. You want them commenting on the conversation threads you start, and you want to respond to their comments, to let them know that you value their opinions.
You also want both internal and external links. For these to be the most effective, attend events in your community, and network. If you’re meeting other small business owners in your area, then you can let them know that you’re a fan of their products, and hopefully you can make them appreciate what you have to offer as well. That way, you can have links to their websites on your pages, and they should reciprocate. If customers of other area businesses see that yours is a trusted brand, that’s a big step toward acceptance.
Remember that if you’re starting small, it’s unrealistic to look for an explosion in your brand’s popularity right off the bat. You’re building trust within the community, and it can take time. If you’re proactive both online and out in the world, though, it will go a long way toward getting you the recognition and the customer base you’re seeking.