Less Is More: Does Your SEO Company Know How To Do A Content Audit, Los Angeles?

28 Jan

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Less Is More: Does Your SEO Company Know How To Do A Content Audit?

Posted by Melissa In Info Articles 0 comment

Has the website for your business been around for a long time, Los Angeles? Maybe you started up the site yourself, or an SEO company did it for you, and you’ve tried to maintain it since then. It could be that one SEO agency designed it, and you have since moved on to another one.

Whichever the case might be, if you’re disappointed by the amount of traffic and engagement that you are getting, your first instinct is probably to add new content, and there’s nothing wrong with that. The addition of new blogs is going to help, as will more videos and other visual elements.

However, there is another technique that you might not have thought much about, but which is still worthy of your consideration, and that of your SEO company. The time may have come to go through your website and eliminate some of your content that isn’t getting the reaction for which you’d hoped.

Poison Content

The term “poison content” is sometimes used to talk about pages and elements on your site that are hurting your position in the SERPs. These are things like blog entries that never got the engagement numbers that you wanted.

The thing that’s so harmful about this sort of content is that it not only doesn’t encourage people to remain on your website and read, but if they’re finding it objectionable then they leave the site quickly, and that increases your bounce rate. Google doesn’t much like that, and you’re going to have to fight harder to stay at the top of the SERPs.

What your SEO company needs to do is to use some analytics tools to get an idea of what content on your site people love versus what they ignore. What you’re looking for is dwell time, the opposite of bounce rate. This is the amount of time that someone stays on a given page. If they spend five minutes on one of your pages, then Google is going to look on that favorably.

It is not uncommon for an SEO company in Los Angeles to do a site audit and eliminate 20-30 percent of your content. Don’t be sad when it happens. What it will leave you with is going to be a lot stronger, and you’re going to see better rankings with the search engines as a result.