Is Your SEO Company Capable Of Crafting The Perfect Value Proposition?

What gets someone to buy something from you, Los Angeles businesses? You can advertise to them using PPC ads. You can mention your services and products on social media, or there are all sorts of other ways to get their attention.

But what is it that causes the light bulb to switch on in their brain so that they go from wanting one of your products in an abstract way to pulling out their credit card and making the leap? It is this question that has preoccupied businesses of every description for thousands of years, and it is the essence of advertising.

Your SEO company should be able to help you in this area, not because they know everything about advertising and marketing, but because they have spearheaded campaigns that have worked in the past. Because of that, they should know what’s likely to work within your niche, and what isn’t.

This leads us to the value proposition, a part of the marketing process that is positively critical. The value proposition that you suggest to your customers is the deal that you offer them on your service or product that is too good for them to pass up. If you aren’t that great at coming up with such notions, then that’s what your SEO company can do for you. Let’s look at some of the elements that make up the best value propositions.

Embedded in a Fantastic Business Model

Your business model is part of what allows your company to sink or swim. If it’s flawed from the beginning, then your products aren’t going to be successful no matter how high their quality is. If you’re in the Arctic trying to sell bags of ice, then it’s hardly going to matter that you have a compelling sales pitch.

Your SEO company should be able to identify if there is anything inherently wrong with your business model, and they can point it out to you. If they do so, don’t get defensive. You hired them to help you, so let them do it.

It’s Focused On What Matters to the Customers

You might have particular priorities as a business, Los Angeles, but they shouldn’t matter when it comes to your value proposition. Your value proposition should be all about what the customers most want, and what matters most to them. If you’re not sure about that, your SEO company should be able to do the research to help you in this regard as well.

Unresolved Pains

Unresolved pains sound like a reason to visit the doctor, but in this context, it refers to a need that a customer has that your value proposition can alleviate. Once a potential customer is convinced that your service or product is the best way to solve their pain, they will be eager to buy. That’s the concept of supply and demand at its most simplistic.

There are other features of a value proposition, Los Angeles companies, but these three are perhaps the most critical. Let your SEO company craft a couple of possibilities for you, then see if you can select one about which you feel the most confident. You can also do some market research to try and determine which option they came up with is going to do the best with your client base. The one that gets the best feedback is the one that you should use to try and get more sales. Remember, your proposition must have so much value that few people can avoid buying.