Is an SEO Company the Answer to Raising Your Online Sales Figures?

It can be disappointing and frustrating if your Los Angeles-area business isn’t meeting the sales quotas that you’ve set. It could be that you’re getting lots of social media engagement and plenty of people are stopping by your website, but those fans aren’t pulling the trigger and becoming customers.

In such situations, it’s likely that you’ll need to figure out some extra incentive to push your visitors and social media followers into buying from you. What you want more than anything else is conversions, and if you haven’t figured out how to get them yet, you might want to hire a full-service SEO company. Such companies can suggest some new techniques that might be enough to get you over the hump so that you’ll finally see the sales numbers you want in 2019. If you do hire such a company, here are some areas on which they might choose to concentrate.

Fewer Choices

You may want to have lots of product choices on your website, Los Angeles, the idea being that if one option doesn’t attract a potential customer’s attention, another might. The fact is, though, too many choices sometimes doesn’t work in your favor.

Studies have shown that if you offer a dizzying variety of choices, it can have the opposite effect of what you intended. An SEO company might suggest that you eliminate some of your options that don’t seem to be selling as well, leaving only a few of your select best-sellers available to consumers. This might offer the temptation that they need to buy rather than browse.

Offer an Unconditional Money-Back Guarantee

If someone hasn’t heard of your company before or this is their first time considering purchasing from you, then one of the factors that might be on their mind is your return policy, just in case they end up being dissatisfied with the product. Your Los Angeles SEO company might suggest emphasizing that you have a full money-back guarantee on all of your products.

The possibility of buyer’s remorse is one of the principal reasons that many people don’t take the final step and finish with an online sale. If you want to demonstrate that you’re a customer-friendly entity, make sure that it says prominently on your site that you offer a full money-back guarantee.

That Sense of Urgency

There is no harm in conveying a sense of urgency about the products you’re selling, Los Angeles. There are various ways that you can do this that range in terms of subtlety. You can put up a product counter saying that you only have a certain number of that product left in stock. That might be the extra encouragement that a customer needs.

You can also put up notifications that a product is only available for a limited time, or that there’s a discount being offered on it that will only apply for the next couple of days. The idea is to galvanize your fanbase into action and let them know that there’s no better time to buy than the present.

Whether you wish to optimize your site yourself or you want to bring a Los Angeles SEO company on board, if an urgent goal is to increase sales, you’re going to need to come up with search engine-approved, white hat ways of doing it. More sales will also lead to positive word-of-mouth, and that’s as valuable for your business as any of your other marketing efforts.