Internet Marketing Mistakes That Businesses Should Avoid

Enhancing the online presence of your business is important if you’re serious about continuously getting it to the next level of the competition. You’d need to have some clearly-defined goals and a workable budget to make your online marketing strategies and campaigns successful. However, those are all easier said than done. In fact, many have fallen into some pit-holes and have seen their businesses’ profits cut short. Why?

Here are some of the most common mistakes made by businesses:

Failure to define business plans and objectives
Without a doubt, a business with no definite marketing objectives will surely not thrive. A concise business plan does not only streamline business processes, but it likewise ensures your money doesn’t go to waste. Even if you’ve hired a topnotch internet marketing agency, take the time to discuss your expectations and strategies with them. Moreover, doing marketing research would also prove to be beneficial.

Continuous use of pay-per-click (PPC) efforts that only land on non-profitable pages
Many companies spend a lot on PPC with the hope that this would make a huge turnaround in terms of profits. However, many efforts go to waste as their paid traffic didn’t land on pages that convert visitors to leads. It’s, therefore, necessary to closely monitor which relevant channels are working and which are not.

Getting obsessed to ranking first on Google’s page
We’ve seen many clients desperately making all the efforts to rank on top of Google’s search lists. They’ve spent a huge amount on PPC even if their page ranking is not guaranteed to drive traffic. What they didn’t know is they can improve site rankings by using their own high-quality web content, links, page speed, and more. These internet marketing strategies cost less, but the results have greater impact.

Spending on AdWords that do not include negative keywords
Inexperienced clients would waste their money on AdWords accounts by advertising on all locations and not including negative keywords. One way to avoid this is by performing a PPC audit to get an AdWords account on the right track and have more relevant clicks.

Hiring a hosting company that only knows how to charge
Businesses should at all times be ready to adapt to changes to keep up with the competition. One area where changes may be often required is the website. A lot of times though, the changes you need to make will be very minor. Depending on your platform, you should be able to make the changes or updates yourself. If not, your hosting company should offer to make these minor changes for free or at a minimal fee.

Misconception on some key performance indicators (KPI)
A recent marketing survey reveals that a huge population of clients are not aware of any key performance indicators. Worse, there are some who don’t even know where their revenue is coming from. Without a clear understanding of your own KPI, you’ll likely waste money on marketing programs that don’t result in leads or profits.

Redundantly spending on resources
Poorly-managed startups often make the mistake of duplicating their resources. This often happens when outsourcing, because the skills that the agency provides could interlap with the talents of the in-house personnel. Always take a close look at your people and maximize each of their talents. The same goes when hiring several specialized agencies.

Focusing budget on SEO only
Make good use of your time and money by wisely spending them elsewhere too. If your internet marketing agency’s SEO efforts are capturing more leads, then you’re good. If they’re only optimizing your current on-page web content, then consider focusing on other online marketing strategies too.

Concentrating on a single marketing channel or strategy
Focusing only on one channel such as TV, radio, pay-per-click, or SEO just doesn’t work anymore in our current time. Consumers, nowadays, want to jump from one channel to another. Therefore, you should know how to blend your internet marketing strategies to strengthen your presence in different channels.

Conclusion

Failure is a common thing among businesses, but it can be easily avoided. By taking note of the common business mistakes mentioned, your chance of being successful will be a lot higher.

How?
We’d love to discuss this in full details with you. If you’re determined to take your business to greater heights, call us at (310)341-3939 and we’ll show how we can make you and your business successful.