Influencer Marketing Can Be As Important As SEO
When trying to encourage growth in your company, sometimes you must look beyond SEO Los Angeles. Optimization of your website will help you rank and send more traffic your way, but social media and your brand ambassadors can also mean the difference between a decent year and a record-breaking one. Influencer marketing can play a critical role in your brand becoming better known.
How It Works
As a business, you should always be trying to tap into a bigger market. Your marketing strategies should be geared toward this, but how can you take the next step toward superstar status? Influencer marketing can be the answer. There are influencers in every industry. You know who they are. Kanye West and Jay Z in rap music, the Kardashians in reality television, Bobby Flay in the restaurant business. There are also those who run radio stations and music blogs, those who review restaurants; you get the idea. We’re talking about both the trendsetters and those who write about them. These are people who hold sway over others, people with thousands of followers on Twitter, Facebook, and Instagram.
When you want to get into influencer marketing, you need to figure out who is reporting on the goings on in your niche, who is most famous, who has the largest following. Then, you reach out to them. You can ask them to write a blog about your business, talk about you on their social media accounts, or maybe they could participate in an interview for your website. This relationship has to be beneficial for both parties, so you can incentivize this transaction in any of a number of ways. You can offer swag like free products or services, and you can promote them in the same way that they are promoting you. What you’re trying to do is share and grow influence together. Just keep in mind that if your brand isn’t well known yet and you’re approaching someone who has a hundred thousand Instagram followers, you’re going to have to work hard to get them to notice you.
If you land the right influencers who are talking about your brand and extolling its virtues, then you’re going to see a significant boost in sales. It’s inevitable. The most well-known names and faces in any industry have a cult-like following, and if you can take advantage of that, you’ll be sitting pretty. Just figure out the best way to approach the people who you know can make a difference for your brand, and make your case to them. It might turn out to be a beautiful relationship for both parties.