Indicators of a Failing Los Angeles SEO Game Plan
Los Angeles search engine optimization, or SEO, is a critical component of digital marketing. An effective SEO strategy can help businesses attract more traffic to their website, increase their online visibility, and generate more leads and sales without being hard on the budget.
However, knowing if your Los Angeles SEO strategy is working can be challenging. Here are some signs that your SEO strategy may not be producing the desired results:
Lack of Organic Traffic
One of the most salient signs your SEO strategy needs to be fixed is a lack of organic traffic to your website. Organic traffic comes in when you’re relatively high on the search engines. So, if you’re not getting a steady stream of new visitors from search engines, then it’s likely that your SEO efforts are not working well. It would help if you amend your Los Angeles SEO strategy so you start showing up in the high ranks of the SERPs again.
Poor Search Engine Rankings
Speaking of being on the high ranks of search engine results pages, another clear indicator that your SEO strategy needs to be fixed is poor search engine rankings. If your website is not visible on the SERPs for your target keywords, you’re likely to attract little organic traffic. The lower you are on the first page, the less likely it will be to get clicks. And these odds get significantly lower the farther you are from the first page.
High Bounce Rates
Bounce rate refers to the percentage of viewers who click away from your website after viewing only one page. If your bounce rate is high, it could indicate that you did not make an excellent first impression with your website. To account for this, you need to edit your site’s content or web design in Los Angeles so that it does not affect your SEO. The more your bounce rates increase, the less Google will recommend you to organic searchers.
Low Engagement Metrics
Engagement metrics like time on site, pages per session, and conversion rates can also give you a look into the effectiveness of your SEO strategy. If visitors spend little time on your website or are not converting into leads or customers, it may be time to reevaluate your SEO efforts. Consider adding calls to action, offering incentives, or deepening relationships with viewers to give them the push they need to become your customers.
No Improvement in Website Authority
A strong website authority can help your website rank higher in search engines and lure in more traffic. It tells Google you can be trusted because so many websites trust you! If your website authority has not improved despite your SEO efforts, it may be time to reassess your strategy.
Additionally, something else could also be tampering with your website authority, like too many dead links or links from spammy websites. It’s like hanging out with the wrong crowd automatically makes you bad too.
Keyword Difficulty
Keyword difficulty refers to how tough it is to rank for a particular keyword. If you’re targeting too competitive keywords, you may need help to see meaningful results from your SEO efforts. It would help if you always aimed for keywords specific enough to have a chance at competing with while general enough to attract a wide range of people. Use keyword research tools like SEMrush or Ahrefs to help you!
Inconsistent or Declining Traffic
If your website’s traffic is consistent or declining over time, it could indicate that your SEO strategy is not sustainable. It could also mean that you’re either stagnant (i.e., you refuse to adopt current SEO trends) or frolicky (i.e., you do too much at once). It’s good to experiment with SEO, but don’t do it so much that you don’t even know the results!