How to Write Content That Readers will Read

It’s sad that you put so much effort into writing a great content only for it to be ignored or otherwise dismissed. Drive Traffic Media, an SEO company Los Angeles and SEO company Santa Monica, has written a few insights to avoid such scenario:

1. Audience. Which type of group is interested in your industry? You are writing for it to be seen.

Question: What if I don’t have enough information about my audience? Use Google analytics to obtain the data you need. It is also quite helpful to look at online forums where your audience uses to spend their time at or social media posts which they engage with.

2. Simple. Keep your blog simple and precise. Readers don’t spend a lot of time reading. Guilty? Me too! They’d rather skim through the content and move on to another so make sure you highlight important points in your blog and if possible, itemize your points through bullets or numbers.

3. Title. Make your title catchy but enough to make sure that it delivers its promise. You don’t want your readers to get hooked on your title but end up disappointed because your content didn’t meet their expectations.

4. Variety. Keep your audience engaged by writing fresh content other than straight up blogs. Content that includes videos, infographics, or memes that are relevant to the content could all contribute to pique your audience’s interest.

5. Freebie. It always helps if you offer something to your readers- may it be a free download of reports, analysis, evaluation, etc. in exchange for joining your subscriber list.

6.  Solution. What does your audience need answers to? You are writing because you want what you wrote to be useful to your audience. Of course, if it’s useful to your readers, the search engines will deem it useful too, so it helps rank your site better in the process.

7. Fresh. Keep up with the trend when writing content. It should be new but also newsworthy. It also wouldn’t hurt if you write evergreen content as these will prove useful regardless of the innovations in your industry.

8. Engage. Reply to comments on your blog and take the time to leave feedback on other people’s blogs within your industry too. Guest posting and commenting will allow readers who are engaging in that blog to see your posts/comments (to see how knowledgeable you are in your field) and this will likely pave the way for them to read your blog. The more visible you are online, the better are the chances for your blog traffic to increase.

9. Distribute. You don’t only increase your blog’s visibility, but you also allow your content to reach different types of readers on various platforms. Make sure you include the right CTA on each of your blog to help readers understand what you are trying to have them do.

10. SEO. You create content that you want to be found so make sure to optimize your blog for SEO purposes. Have an SEO company Los Angeles and SEO company Santa Monica like Drive Traffic media perform a keyword research for your business, select the keywords which most readers in your industry search for, and write a blog centered around that keyphrase.

Did we miss anything? Let us know!