How to Effectively Budget Your Ad Spend
A marketing research conducted last year revealed that over $7 billion has been wasted due to poor quality ads. A significant portion of this comes from digital ad campaigns which were found to be built with low-performing search terms. Surprisingly, most of these clients didn’t even know they’re already losing. They failed to notice which ads aren’t producing conversions, so they continued spending their budgets on these campaigns.
We don’t want you to fall into the same pit-hole. By again taking a look at some essential steps to put together an advertising campaign, you’ll hopefully become a more effective marketer.
Take a look at the essential steps you shouldn’t miss when setting up an advertising campaign.
Pull the right data
You need a workable background where you can work from and draw some conclusions. Make sure to take a look at important data such as average cost per clicks, impressions, conversion rate, total conversion value, etc.
Check out the search term and data segmentation reports
You can use keywords or search terms to get a breakdown of the overall flow of an account. This is a very helpful way of quickly determining where inefficient spending is accumulating. By filtering out keywords that are converting, you can easily view search terms that are not giving you profits.
Analyzing overall trends
Observing key trends in certain areas such as the type of device used by customers, location, and ad schedule would be beneficial. See if your ads perform better at a certain time of the day or if conversions are low from mobile devices. From there, you can make some adjustments.
Let’s get started
The holiday season is fast approaching. It’s going to help you a lot if you know where to efficiently spend your money. Always be watchful of the results and take the right steps towards a profitable campaign.
Our internet marketing agency can help increase your chances of success. With several years of experience in online marketing, we can strengthen your online presence and teach you strategies that are proven to be effective. Contact Drive Traffic Media today at (949) 800-6990 to get started.