How To Dominate The Local Market Through SEO
If you’re a local business, Los Angeles, things used to be a lot simpler. You just had a grand opening sale and advertised in the local paper, and maybe ran a few TV and radio spots if you had the budget for it. But these days your website matters, as do your social media feeds. Even the smallest of companies needs to know something about SEO if they want to compete in the local market, whether they’re baking cupcakes or cleaning carpets. Here are some local SEO tactics to get you started.
Meta Description and Title Tags
These are both HTML elements to which you should pay attention, Los Angeles. They’re basic SEO, but you have to start with the more straightforward items before moving on to anything more advanced. The best thing about title tags and meta descriptions is that you can customize them so that they reflect the content of your web pages.
When search results come up, these will both be displayed prominently. Think of them, therefore, as “mini-ads” for your company. When crafting them, ask yourself what people will want to know about your business and what you have to offer. You have a limited amount of characters that you can use, but you still should be able to convey the general concept of what you’re providing. When you look in the search results, make sure that your titles and descriptions aren’t getting cut off.
Claim Your Business As Much As You Can
Many companies don’t bother to claim their businesses online, but that’s basic SEO that will help them tremendously with search engines. Use Citysearch, Yelp, Merchant Circle, and others to list your business and claim it. By doing so, you’re verifying all of the information to be found on each of them, like your address, phone number, email, etc. Your Chamber of Commerce might have a local business directory, so ask about that as well.
Also look to significant citation data aggregators like Factual, Infogroup, and Acxiom. You’ll want your business’s name, address, and phone number on all of them, Los Angeles. Look for any misspellings or abbreviations that might confuse Google. You’re looking for consistency across the web so that both the crawlers and the potential customers who are searching for you will have no trouble finding you both online and at your brick-and-mortar location.
If you’re not positive about how to do any of this and you don’t have an in-house team for the purpose, then contact an SEO company, Los Angeles. They will have done all of this before, and they will be happy to show you the way. To get noticed locally, the first step these days is to have flawless SEO.