How Powerful Are Images?
It is remarkable the difference that images and visual stimuli can make when you’re trying to promote your brand, Los Angeles. It’s true for all of the different aspects of SEO: your company website, your social media posts, and your online profiles and listings.
If you have an SEO company for your Los Angeles business, then they need to be aware of this power. If you’re handling optimization yourself, then you should be cognizant of it too. In this article, we’ll go over some of the best ways that you can use visuals to increase your brand recognition and hopefully attract some new potential customers to your site.
Pictures
It is asserted that a picture is worth a thousand words, and analytics tools seem to prove the truth of this statement. People like pictures, and this is evident from the way more of them flock to blog posts that are punctuated by a couple of photos which illustrate whatever point the article is attempting to make.
If you are posting on the blog for your business regularly, Los Angeles, then you need to take some pictures that correspond to each one. You can use them to add some color to your words. If photos of what you’re talking about aren’t possible, then charts, graphs, or some other visual add-on can substitute for them. Visuals get more views when they are added to text. It’s that simple.
Social Media
The same is true for your social media as well, Los Angeles. You know that part of a sound SEO strategy is to be active on any of the different platforms where your fans spend their time. If your posts consist of text alone, it’s not as fun for your followers. They’d like to be able to see something that’s going to capture their attention.
If you can come up with a visual meme that your followers are going to appreciate, you should include it. If you want to try and establish a personal connection with them, you should post pictures of your employees out in the community, interacting with people in a charitable capacity, perhaps. The more visuals you can come up with for your posts, the better.
Your Logo
Your logo also presents a strong visual reminder of your brand, so you should try and feature it prominently on your website and across your social media feeds. If you are using a platform like Pinterest, that is ideal for doing creative things with your logo.
The best branding for companies allows them to get to the point where someone knows exactly what business is meant when their symbol appears in front of them. Think of the logo for Apple computers. You instantly know the company that it represents, don’t you?
When you talk to your SEO company, or when you sit down with your marketing team to talk about your strategy for 2019, you should mention stepping up your visual game. Without visuals, your company will seem boring. That is going to be the case if it is your website under discussion, your social media posts, or your various online business profiles.