How Pinterest Can Help Your SEO
Pinterest has grown during the past few years from a trending social network to a powerful visual search engine. With 100 million searching and pinning new content depending on the interest, Pinterest is a useful SEO Santa Monica tool to businesses of any size and industry.
Since Pinterest is known as a social network, a search engine, and a bookmarking service, creating a strong Pinterest profile is a must. To create a compelling profile on Pinterest, pins should be distinctly different and easily distinguishable from other users. It is in this type of scenario that SEO optimization for Pinterest is required.
Yes, there is SEO optimization for Pinterest, and it’s not as complicated as it sounds. To improve your Pinterest presence, follow the suggestions below:
- Make sure your profile is optimized. Picking the right username or changing your settings will reveal your presence and the way you want to be discovered. It is the reason why it is important to choose a clear, direct and memorable name because this will serve as your keyword in the URL.
- Boards should be appealing and organized with an emphasis on both the titles and the images of the boards. It is essential to think like a user when picking a board’s title and name. A smart and funny title is great, but if you want to improve your pins’ ranking, you need to optimize the titles so that they are discoverable to users.
- Every pin is a representation of your profile. That means you need to optimize it as much as possible. An image that you pin should intend to stand out from the rest but make sure it always maintain its relevance. This will increase the traffic you receive from Pinterest.
- Don’t be scared to be descriptive, as this will help your SEO Santa Monica Ca efforts and the search engine to discover your pins. Even though not all user spends the right amount of time on the description of a pin, eventually, it affects the chances of it being repinned. It favors the pins if you provide a precise and thoughtful description to help the users find the image when performing a search.